Tiffany - New York, NY
posted 3 months ago
The Global PR Director will oversee the brand's global communications calendar and global media strategy for all product categories. This role is pivotal in driving high-impact collection launches, maintaining strong yearlong editorial coverage, and ensuring the brand's share of voice leadership across print, digital, and social editorial channels. The Director will manage the strategic development of all global press materials and directives, which includes the conception, ideation, and oversight of the Global PR team's briefing documents and processes. In addition to these responsibilities, the Director will serve as the senior global team member for regional PR teams, reviewing regional requests such as media, events, and partnerships. This role requires aligning regional programs and PR activities with global directives, brand guidelines, and business objectives. The department will also oversee regional programming, content development, and strategic initiatives, which will be a collaborative effort with regional PR teams. Global event planning and execution will also fall under the purview of this position. Key accountabilities include building and overseeing a global communications calendar that includes key PR activations, product launches, and news, ensuring alignment with business goals and cross-department teams. The Director will lead and collaborate with regional PR teams to create strategic editorial plans for product launches and PR programs/events that support business goals and directives. Additionally, the Director will oversee the development of messaging tracks and high-impact editorial angles to enhance editorial coverage, manage the creation and dissemination of directives and PR strategies, and oversee the Global PR budgets relating to all product initiatives. The role also involves partnering with the Global Events Director to conceive and ideate event programs that support new product launches and amplify key existing products and collections.