Director, Global PR

$144,670 - $204,240/Yr

Tiffany - New York, NY

Full-time - Senior

New York, NY

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Global PR Director at Tiffany & Co. will play a pivotal role in shaping the brand's global communications strategy and overseeing the execution of its media initiatives across all product categories. This position is responsible for driving impactful collection launches and ensuring consistent year-round editorial coverage that reinforces the brand's leadership in voice across various channels, including print, digital, and social media. The Director will lead the strategic development of all global press materials and directives, ensuring that the Global PR team's briefing documents and processes are effectively managed. In addition to overseeing the global communications calendar, the Director will collaborate closely with regional PR teams to align their activities with global directives and business objectives. This includes reviewing regional requests related to media, events, and partnerships, and ensuring that all regional programming and content development are in sync with the overarching global strategy. The role also encompasses the management of global event planning and execution, requiring a collaborative approach with regional teams to ensure successful outcomes. Key responsibilities include building and overseeing the global communications calendar, leading the development of strategic editorial plans, managing PR materials and asset toolkits, overseeing budgets, and ensuring that all project briefs are comprehensive and aligned with the brand's objectives. The Director will also partner with the Global Events Director to ideate and execute event programs that support product launches and amplify key collections. Furthermore, the role involves managing and developing a team of two global PR managers, fostering a collaborative environment, and supporting the VP in achieving departmental goals.

Responsibilities

• Oversee the brand's global communications calendar and media strategy for all product categories.
• Drive high impact collection launches and maintain strong yearlong editorial coverage.
• Ensure the brand's share of voice leadership across print, digital, and social editorial channels.
• Manage the strategic development of all global press materials and directives.
• Review regional PR team requests and align regional programs with global directives and business objectives.
• Lead the development of proposals to pitch new ideas and projects to senior management.
• Oversee the development of messaging tracks and high-impact editorial angles to improve editorial coverage.
• Manage the creation and dissemination of directives, PR strategies, and execution of global activations.
• Oversee Global PR budgets relating to all product initiatives.
• Partner with Global Events Director on event programs to support product launches and amplify key products.
• Oversee global editorial tracking reports and recaps for department and senior leadership.
• Manage, coach, and develop 2 direct reports (global PR managers).

Requirements

• 10+ years' public relations/communications experience.
• Undergraduate degree.
• Established public relations experience, preferably in-house for globally recognized brands.
• Proven experience managing top-tier press for leading brands.
• Excellent organizational, communication, and written skills with attention to detail.
• Demonstrated ability to shift priorities and multi-task in a fast-paced environment.
• Ability to think creatively when solving problems and revising processes.
• Must be able to think strategically and apply steps to achieve goals.
• Broad comprehension of the Tiffany & Co. business.
• Ability to lead and develop staff.

Benefits

• Management is eligible for bonus.