Bumble
posted 4 months ago
Bumble, Inc. is at the forefront of building connections in a new and empowering way. We seek a seasoned, results-driven, growth-minded, and creative senior product marketing leader who embodies Bumble's values. The Director of Product Marketing will play a pivotal role in leading and elevating our product marketing efforts, which are crucial in driving the go-to-market strategy, positioning, messaging, analyst relations, and overall marketing success of our multi-product suite of solutions. This position requires a strong background in app-based marketing, with a deep understanding of global campaigns, and a proven track record of building strong relationships with product, sales, and customer success teams, as well as leading high-performing product marketing teams. In this role, you will develop and execute comprehensive go-to-market strategies for Bumble's multi-product suite, ensuring alignment with company goals and market demands. You will craft and refine product positioning and messaging that resonates with target audiences across different markets. Additionally, you will manage and build relationships with industry analysts to ensure Bumble is well-represented in relevant market reports and thought leadership pieces. Collaboration is key, as you will work closely with product, sales, customer success, and other marketing teams to ensure cohesive and effective product launches and campaigns. As a leader, you will mentor and develop a high-performing product marketing team, fostering a culture of innovation, collaboration, and continuous improvement. Conducting thorough market research to stay informed about industry trends, competitor activities, and customer needs will be essential, as will analyzing and reporting on the performance of marketing campaigns and initiatives, using data-driven insights to optimize future efforts.