Director - Graduate Enrollment Marketing / Communications Manager II

Michigan State University

Full-time - Mid Level

Remote

Educational Services

About the position

The Director of Graduate Enrollment Marketing at Michigan State University is responsible for developing and executing strategic initiatives aimed at attracting, engaging, and enrolling high-quality graduate students into the Broad College of Business's graduate programs. This role requires a creative self-starter who can work collaboratively with a team to enhance the college's mission and vision through effective marketing campaigns and data-driven decision-making.

Responsibilities

• Develop and execute comprehensive marketing initiatives to attract and enroll graduate students.
• Collaborate with college stakeholders to enhance the Broad College's mission and vision.
• Create and implement successful enrollment marketing campaigns.
• Utilize digital marketing tools and platforms to reach target audiences.
• Analyze and measure the effectiveness of marketing strategies and campaigns.

Requirements

• Bachelor's degree in Journalism, Telecommunications, Marketing, Advertising, Public Relations, or related field.
• 3-5 years of progressively responsible experience in public/media relations, marketing, or related fields.
• Experience with digital marketing tools and platforms.
• Strong interpersonal skills and ability to work with diverse stakeholders.
• Experience working in CRM platforms to design, deliver, and measure outcomes.

Nice-to-haves

• Experience with Google Ads, Meta/Facebook for Business, and LinkedIn Campaign Manager.
• Familiarity with marketing automation platforms like Pardot, HubSpot, or Marketo.
• Knowledge of SEO management services such as Semrush.
• Experience with analytics tools like Google Data Studio and Google Analytics.
• Proficiency in project management software such as Asana.

Benefits

• Flexible work environment with remote-friendly options.
• Professional development opportunities.
• Support for ongoing education in marketing and enrollment management.