Director - Graduate Enrollment Marketing / Communications Manager II

Michigan State University - East Lansing, MI

Full-time - Mid Level

Remote - East Lansing, MI

Educational Services

About the position

The Director of Graduate Enrollment Marketing at Michigan State University is responsible for developing and executing strategic initiatives aimed at attracting, engaging, and enrolling high-quality graduate students into the Broad College of Business's graduate programs. This role requires a creative self-starter who can work collaboratively with a team to enhance the college's mission and vision, utilizing data-driven decision-making and staying current with industry best practices.

Responsibilities

• Develop and execute comprehensive marketing initiatives to attract graduate students.
• Create and implement successful enrollment marketing campaigns.
• Collaborate with college stakeholders to advance the Broad College's mission and vision.
• Utilize data-driven decision-making to measure the effectiveness of marketing strategies.
• Stay current on industry best practices in graduate recruitment and marketing.

Requirements

• Bachelor's degree in Journalism, Telecommunications, Marketing, Advertising, Public Relations, or related field.
• 3-5 years of progressively responsible experience in public/media relations, marketing, or related fields.
• Experience with digital marketing tools and platforms.
• Experience working with CRM platforms to design and measure outcomes.
• Strong interpersonal skills and ability to work with diverse stakeholders.

Nice-to-haves

• Experience with digital marketing channels such as Google Ads and LinkedIn Campaign Manager.
• Familiarity with marketing automation platforms like Pardot or HubSpot.
• Experience with social media management tools and analytics tools.
• Knowledge of SEO management services and project management software.

Benefits

• Flexible work environment with remote-friendly options.
• Professional development opportunities.