Director - Graduate Marketing/Recruitment

$72,903 - $90,116/Yr

University of South Carolina

Full-time - Senior

1,001-5,000 employees

Educational Services

About the position

The College of Hospitality, Retail and Sport Management (HRSM) at the University of South Carolina is seeking a highly qualified individual to fill the role of Director of Graduate Marketing and Recruitment. This pivotal leadership position is responsible for developing and executing comprehensive strategies aimed at attracting, enrolling, and retaining high-quality graduate students across various HRSM programs, including Retailing, Hospitality and Tourism Management, and Sport and Entertainment Management. The Director will lead marketing, recruitment, and yield strategies to enhance the pool of diverse and qualified applicants, ultimately selecting and enrolling exceptional students for master's, doctoral, and certificate programs offered through in-person, hybrid, and online formats. The primary strategic objective of this role is to contribute to the depth and diversity of the prospective applicant pool. This will involve building and delivering a robust communication strategy for prospective students, which includes managing customer relationship management (CRM) systems, overseeing search engine optimization (SEO) and search engine marketing (SEM) efforts, executing email campaigns, creating web and social media content, and conducting information sessions. The Director will also be responsible for ensuring a seamless and user-friendly experience for prospective students throughout the application process. In addition to these responsibilities, the Director will collaborate closely with college leadership, faculty, staff, and other university departments to support graduate enrollment initiatives and enhance the overall prospective student experience. This role requires strong leadership and team management skills, the ability to handle multiple tasks and audiences, and excellent interpersonal and communication skills to engage effectively with a diverse group of stakeholders. The Director will also be expected to lead the graduate marketing and recruitment team, coordinating efforts to execute a comprehensive communication schedule that follows prospects, applicants, admits, and enrolled students.

Responsibilities

• Develop and implement comprehensive graduate enrollment marketing and recruitment strategies that align with the college's goals and objectives.
• Lead the development and execution of marketing campaigns and recruitment efforts, leveraging various platforms and tools to increase the visibility and appeal of HRSM's graduate programs.
• Oversee the utilization and optimization of the college's customer relationship management (CRM) system to enhance recruitment and enrollment processes.
• Work with the college's marketing division and other marketing partners to implement SEO and SEM strategies to improve the college's online presence and attract prospective students.
• Work closely with college leadership, faculty, staff, and other university departments to support graduate enrollment initiatives and enhance the overall prospective student experience.
• Lead the graduate marketing and recruitment team and coordinate with the Assistant Dean for Enrollment Management and Professional Development and graduate program directors to execute a comprehensive communication schedule.
• Create visual images, text, and talking points for all public presentations used in graduate recruitment and yield.

Requirements

• Bachelor's degree and 5 or more years of experience, which may be substituted by equivalent combination of certification, training, education, and/or experience.
• Strong leadership and team management skills, with a collaborative approach to working across multiple departments/constituencies.
• Ability to handle multiple tasks and audiences, plan and work under a fast-paced schedule/calendar.
• Excellent interpersonal and communication skills, with the ability to engage effectively with a diverse group of stakeholders.
• Proficient in using CRM systems, application management systems, and SEO and SEM tools.

Nice-to-haves

• A master's degree and five (5) years of experience in student services programs.
• Social media web management experience, ideally in a professional context.

Benefits

• Paid parental leave
• Health insurance
• Life insurance
• Retirement Programs
• Paid Tuition
• Dependent Scholarships
• Annual Leave
• Sick Leave
• 13 Paid Holidays (including an extended December holiday)
• Professional Development Opportunities