Director, Growth & Digital Marketing

Cfi Marketing - Jacksonville, FL

Full-time - Mid Level

Jacksonville, FL

Professional, Scientific, and Technical Services

About the position

The Director, Growth & Digital Marketing is a pivotal leadership role within our marketing company, responsible for driving the growth of the digital department and reporting directly to the President. This role combines strategic thinking with hands-on execution, focusing on client engagement and revenue goals. The ideal candidate will have a proven track record in account expansion and elevating digital offerings, with responsibilities that evolve from direct execution to team leadership as the department matures.

Responsibilities

• Act as a key point of contact for digital marketing sales, from profiling prospects and customers to leading discovery calls to closing deals.
• Build and nurture strong relationships with clients, ensuring their needs are met and expectations exceeded.
• Comfortable pitching to clients and conducting sales presentations via phone, video, or in-person meetings.
• Work closely with clients to develop and refine their digital marketing strategies, making complex concepts accessible and actionable.
• Develop and implement comprehensive digital marketing strategies that align with client goals.
• Stay ahead of digital technology and trends, anticipating shifts in the market to keep our offerings competitive.
• Build and expand the digital department capabilities, setting clear goals and creating innovative digital marketing solutions.
• Manage and execute digital advertising, social media accounts, email campaigns, and website design.
• Lead the strategy and implementation for product launches in the industry, ensuring successful market penetration and brand growth.
• Work closely with the President to develop and maintain CFI's brand and marketing plan.
• Set KPIs, track performance metrics, and continuously optimize campaigns based on data.
• Master analytics and reporting, providing clients with clear insights and actionable recommendations for revenue generation.
• Monitor competition and adjust strategies accordingly to maintain a competitive edge.
• Develop efficient workflows for digital deliverables, ensuring projects are completed on time and within budget.
• Manage the end-to-end process of digital projects, from concept through to completion.
• Oversee and manage subcontractors involved in digital projects, ensuring that their work aligns with project goals and quality standards.
• Lead by example, building and guiding a high-performing digital team while also contributing hands-on to projects.

Requirements

• Proven track record in digital marketing with strong experience in digital advertising, social media, email campaigns, website design, and video editing.
• Demonstrated ability to drive sales and build/cultivate lasting client relationships.
• Expertise in analytics, reporting, and optimizing campaigns based on performance data.
• Experience in leading and growing a team, with a player-coach mentality.
• Ability to ideate and/or contribute to creative projects and design client presentations.
• Experience in the foodservice equipment and supplies industry or similar is a plus, though not mandatory.
• Strong organizational skills, with experience in managing digital projects from concept to completion.

Nice-to-haves

• Experience with client/account management and revenue generation.
• Intermediate to advanced experience with Adobe Suite and marketing tools like MailChimp.
• Experience with Google Analytics preferred.