Director, Growth Marketing - New Channels

Intuit - Mountain View, CA

Full-time - Senior

Mountain View, CA

10,001+ employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

At Intuit, we believe everyone has the right to prosper, which is why our mission is Powering Prosperity Around the World. Being a mission-driven company includes living our values every day. That means integrity is at the foundation of everything we do, including the products we design, the role we play in the communities we are a part of, and the way we treat every person that is a part of the Intuit family. Our products, including TurboTax, Credit Karma, QuickBooks, and Mailchimp, help solve our customers' most important problems to help them make more money, save time, and make financial decisions with confidence. TurboTax serves over 48 million consumers and businesses with a full range of tax solutions from Do-It-Yourself to Full-Service. Our ambition is to deliver double-digit revenue growth through the vision of "Getting Taxes Done for Everyone," with our greatest source of growth coming from acquiring consumers and business owners from the Assisted Tax segment with our powerful line of products and services. To continue our success, we must stay ahead of the curve on new customer acquisition models that extend core elements of our product into marketing channels and experiences. We are hiring for a Director of Growth Marketing for activating experts as an acquisition channel. The ideal candidate will bring a high level of product-led thinking together with a deep knowledge of marketing channels, particularly Search, Social, and CRM channels. We are looking for a "builder" - someone who is given broad autonomy to create and mobilize a team and to operate with velocity to build new capabilities, new partnerships, and programs from the ground up. This candidate should operate with a boundaryless, barrier-breaking mentality and a strong bias-for-action. The role will be responsible for assessing current capabilities to leverage our expert network in marketing channels, identifying gaps to enable experts as a marketing channel, building a product vision, hiring a team, and building a solution for implementation by the end of the year. Success will be evaluated by the ability to move with velocity to create, test, and scale a product solution that enables the marketing team to hit targets for unit and revenue growth for the Assisted Services portfolio of products, which is growing close to +20% annually.

Responsibilities

• Identify ideal state experiences and capabilities with concrete steps over short, mid, and long horizons.
• Define success and galvanize the team around it.
• Identify, recruit, onboard, and retain a team with critical cross-cutting skills required for the program.
• Create best-in-class content strategies for exploitation in marketing channels with both organic and paid media.
• Identify, source, and/or build data, systems, and technical capabilities required to scale solutions.
• Conduct rapid experimentation with a bias for action to generate output at scale; role model a learning mindset.
• Champion a culture of inclusion and innovation; create a safe, high-trust environment that encourages constructive debate and celebrates risk-taking and failures.
• Build and scale a new and complex digital product or web experience from scratch.
• Identify and evaluate technical solutions to achieve desired product and marketing outcomes.
• Have a strong understanding of content, creative, and technical strategies in Search and Social Media channels.
• Experience with media buying platforms, DSPs, and performance marketing driving to digital products.
• Conceptualize and operationalize a program with a data-first, systems thinking approach.

Requirements

• 10+ years of relevant digital product and/or marketing growth experience; with at least 4+ years of experience in a digital DTC business.
• Strong leadership presence and ability to communicate strategy and execution clearly and simply.
• Exceptional execution capability - ability to identify technical and non-technical needs to build winning solutions, accelerate development, and operate at scale with requisite data and systems.
• Mastery of growth marketing craft skills (hypothesis-driven thinking, project scoping, lean testing, financial and business modeling, strategic option identification, and rigorous data analytics).
• Ability to juggle multiple priorities and create a sense of urgency in a fast-paced, dynamic environment.

Nice-to-haves

• Experience with a two-sided network where one side of the network is a group of professionals, experts, coaches, or other authority figures.
• Ability to think future forward and reason back; creative and "out of the box" thinking that drives innovation.
• Relationship management and leadership experience, including working with cross-functional business partners and senior leadership.

Benefits

• Health insurance coverage
• Dental insurance coverage
• 401k benefit for retirement savings plan
• Flexible scheduling options
• Paid holidays
• Professional development opportunities
• Employee discount programs
• Wellness programs