Georgetown University - Washington, DC
posted 2 months ago
The Director, GUMC Direct Response Marketing is responsible for the development and deployment of a comprehensive direct response fundraising and awareness program for Georgetown University Medical Center (GUMC). This role involves creating an annual strategic plan for all direct response fundraising marketing for GUMC units through a multi-channel approach that includes direct mail, phone, digital marketing, and peer-to-peer solicitations. The incumbent will support key fundraising efforts through engagement, events, and related programs, working closely with GUMC leadership and Advancement colleagues to establish annual fundraising priorities and goals. The Director will also collaborate with Marketing Operations colleagues to determine the appropriate annual marketing strategies for GUMC and implement them in a timely and effective manner. In terms of business planning and execution, the Director will develop and deploy a comprehensive direct response fundraising plan for all GUMC affiliated units, focusing on donor retention, acquisition, and growth, particularly for donations under $25K. The role includes enhancing direct response fundraising programs for the Georgetown Lombardi Comprehensive Cancer Center and GUMC Research, incorporating impactful stories from patients, physicians, and donors to raise awareness and support. The Director will lead special fundraising initiatives for the School of Medicine, including Medical Reunion Weekend fundraising and the School of Medicine 4th Year Class Giving campaign. The Director will also oversee the inclusion of key philanthropic messaging for GUMC in all direct response fundraising efforts, partnering with GUMC Development colleagues, leadership, faculty, staff, and students to ensure impactful storytelling throughout fundraising efforts. Utilizing data-driven strategies to increase fundraising and evaluate the health of the donor pipeline will be essential, as will developing a leadership giving strategy to increase $1K+ donors to GUMC units. The Director will manage a budget of approximately $600,000+ for direct response fundraising efforts, overseeing relationships and financial needs of special vendors used for these efforts. In terms of staff management, the Director will recruit, train, and manage at least one full-time employee, ensuring their professional development through clear goal setting and performance standards. The Director will also partner with the Annual Giving Data Analytics and Strategy team to set direct response fundraising and donor goals, as well as metrics to track and report on the health of direct response fundraising tactics and strategies. Collaboration with GUMC leadership and Development colleagues will be crucial to identify and incorporate key fundraising messaging and priorities, driving fundraising results and awareness.