Director HCP Marketing

Lantheus Medical Imaging - Bedford, MA

Full-time - Director

Bedford, MA

Merchant Wholesalers, Nondurable Goods

About the position

The Director of HCP Marketing at Lantheus is responsible for developing and executing the marketing strategy for a diagnostic product, ensuring alignment with brand strategy and business objectives. This role involves providing strategic leadership in multi-channel marketing, managing external partners, and driving innovation within the marketing team. The director will also participate in annual planning processes, define marketing KPIs, and foster a culture of continuous learning and performance improvement.

Responsibilities

• Develop and execute the marketing strategy for a diagnostic product.
• Provide ongoing strategic leadership to marketing multi-channel/digital best practices.
• Identify long-term process needs of the marketing team.
• Participate in the annual operating planning process to shape tactical plans and budgets.
• Drive innovation culture and define marketing KPIs and performance metrics.
• Identify and manage agencies and external partners, ensuring accountability to policies and budgets.
• Navigate campaigns through medical, legal, and regulatory reviews.
• Continuously monitor campaign performance and optimize based on evaluations.
• Attract, develop, and retain team members, inspiring their capabilities.

Requirements

• Minimum 8+ years of experience in regulated life sciences organizations (Biotech, Pharmaceutical, or Diagnostic preferred).
• Experience managing a healthcare marketing team.
• Proven track record in developing and executing marketing initiatives that drive corporate objectives.
• In-depth knowledge of paid advertising, social media platforms, and digital best practices.
• Strong quantitative and analytical skills to distill data into actionable insights.
• Bachelor's Degree required, preferably in health care, life sciences, or communications.

Nice-to-haves

• Experience marketing hospital-based products.
• MBA or equivalent experience.
• Experience with Salesforce/Marketing Cloud.
• Knowledge of medical imaging modalities and treatment paradigms.
• Product knowledge of contrast agents and injectables.

Benefits

• Equal employment opportunity and non-discrimination policies.
• Reasonable accommodations for qualified individuals with disabilities.