Director Health Systems Marketing

Teva Pharmaceuticals - Parsippany-Troy Hills, NJ

Full-time - Senior

Parsippany-Troy Hills, NJ

Chemical Manufacturing

About the position

The Director of Health Systems Marketing at Teva Pharmaceuticals is a pivotal role that focuses on enhancing patient access to Teva's brands and biosimilars through strategic payer engagement. This position requires a deep understanding of the US payer landscape and the ability to develop and implement innovative strategies that align with the company's overall marketing objectives. The Director will work closely with cross-functional teams, including brand marketing, pricing, and market access, to create compelling value propositions for payers and ensure that these strategies are integrated into the broader operating plans of the organization. In this role, the Director will lead the development of payer strategies that maximize access to Teva's products. This includes conducting thorough market research and analytics to identify payer needs and barriers, developing marketing materials that effectively communicate the value of Teva's offerings, and presenting insights and recommendations to senior leadership. The Director will also be responsible for tracking the effectiveness of these strategies, analyzing market trends, and adjusting tactics as necessary to ensure optimal performance. The position requires a strong background in the pharmaceutical industry, particularly in payer marketing and market access. The ideal candidate will have a proven track record of successful product launches and experience in managing cross-functional teams. Additionally, the Director will play a key role in budget management and financial forecasting, ensuring that resources are allocated effectively to support the company's strategic goals.

Responsibilities

• Lead the development and evolution of payer strategies that maximize patient access to Teva brands and/or biosimilars.
• Partner with cross-functional teams to conduct innovative research and analytics to define payer strategies.
• Integrate payer access strategies into the brand and/or biosimilar Operating Plan.
• Present payer issues, opportunities, and recommendations to stakeholder leadership teams.
• Develop and implement a compelling value story to payers by collaborating with cross-functional colleagues.
• Develop and gain approvals for marketing tactics and materials that effectively communicate the payer value story.
• Inform pricing and contracting evaluations and decisions.
• Identify and address product barriers to payer access and performance.
• Analyze market trends across the payer environment, therapeutic areas, and brand lifecycle to adjust/update payer strategies.
• Collaborate and negotiate to align cross-functional interests.
• Contribute to the financial forecasting process in support of regular operational and strategic business reviews.
• Track and trend ROI, targeting, formulary status, and pull-through program effectiveness through various IT and data resources.
• Attend various market access and relevant therapeutic association meetings to stay current on market trends.

Requirements

• Bachelor's Degree, preferably in Business/Marketing or Health Sciences related field; PharmD preferred.
• Minimum of 10 years in the pharmaceutical or payer industry.
• Prior payer marketing, brand marketing, market research, or other commercial experience is strongly desired.
• Minimum of 3 years of Payer/Market Access experience preferred.
• Management experience.
• Experience in multiple product launches and entry into new therapeutic areas.
• Ability to effectively lead and influence in a matrix team environment.
• Highly experienced and familiar with US payer landscape.
• Strong understanding of pricing and contracting, and reimbursement across multiple sites of care.
• Strong strategic thinker who can frame complex problems and articulate clear, data-driven recommendations.
• Strong interpersonal skills and the ability to communicate effectively.
• Sound organizational skills and project management skills.

Nice-to-haves

• Experience with SAP SuccessFactors
• Familiarity with advanced analytics tools
• Knowledge of budgeting processes and practices

Benefits

• Employee stock purchase plan
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Tuition reimbursement
• Paid time off
• 401(k) with 6% match
• Vision insurance
• 401(k) matching
• Life insurance
• Prescription drug insurance