Director, Hematology Marketing

AstraZeneca - Gaithersburg, MD

Full-time - Director

Gaithersburg, MD

1,001-5,000 employees

Chemical Manufacturing

About the position

The Director of Hematology Marketing at AstraZeneca plays a pivotal role in the Oncology Business Unit, focusing on the marketing of CALQUENCE, a key product in the Hematology Franchise. This position is based in Gaithersburg, MD, and is integral to transforming the lives of cancer patients through effective marketing strategies and collaboration with cross-functional teams.

Responsibilities

• Develop and implement a robust commercial strategy for CALQUENCE in CLL and MCL.
• Collaborate closely with cross-functional groups for the development and implementation of strategic and execution plans.
• Represent the brand at a national and regional level in key field force interactions.
• Optimize marketing DBE spending across indications.
• Lead partnership efforts with Global leaders to define life-cycle priorities.

Requirements

• Bachelor's Degree or equivalent experience in a relevant field.
• A minimum of 8 years of experience in brand strategy with at least 3 years in oncology brand management.
• A minimum of 3 years of experience in the US Market.
• A minimum of 3 years of experience in managed markets, brand marketing, brand strategy, and/or oncology sales.
• Experience with marketing in the pharmaceutical and/or healthcare industry.
• Validated ability to lead sophisticated projects in a matrixed environment with a global team.
• Strong business acumen.
• Prior in-line HCP marketing experience.
• Launch Experience.
• AOR Management.

Nice-to-haves

• Hematology U.S. Oncology experience is highly preferred.
• Understanding of landscape including Community oncology and Hospital oncology dynamics.
• Knowledgeable of customer segments and impact on the Oncology Ecosystem including GPOs, Payer landscape, Specialty Pharmacy partners.
• In-depth Marketing experience across multiple promotional channels.
• Exhibit a high degree of clinical competence and some financial competence.

Benefits

• Fitness center
• Employee healthcare clinic
• Electric vehicle charging stations
• Dry cleaning services
• Full-service cafeteria
• Copy center