Director, Higher Education Marketing

Ctp - Boston, MA

Full-time - Senior

Boston, MA

11-50 employees

Food Services and Drinking Places

About the position

The Director of Higher Education Marketing at CTP is a senior leadership role focused on establishing and expanding the agency's marketing specialty within the higher education sector. This position involves acting as a trusted advisor to existing college and university clients while leveraging industry relationships to attract new clients. The role requires a deep understanding of the higher education landscape and innovative marketing strategies to help clients stand out in a competitive marketplace.

Responsibilities

• Act as a senior advisor and trusted marketing strategist to existing college and university clients.
• Leverage industry relationships to gain new higher education clients.
• Develop and implement innovative marketing strategies tailored to the higher education sector.
• Stay informed about current trends and business dynamics impacting higher education.
• Collaborate with a team of creative professionals to deliver effective marketing solutions.

Requirements

• 10+ years of experience in higher education marketing and/or communications.
• Deep understanding of current trends and business dynamics in the higher education space.
• Proven track record of using cutting-edge marketing approaches to help colleges stand out.
• Wide network of relationships in the higher education sector.
• Familiarity with industry organizations or associations.

Nice-to-haves

• Experience in a creative communications agency environment.
• Strong leadership and team collaboration skills.

Benefits

• Creative and collaborative work environment.
• Opportunity to work with a passionate team of professionals.
• Flexible work schedule with in-office requirements.