Director, Innovation Product Marketing, e.l.f. SKIN

E.L.F Beauty - Oakland, CA

Full-time - Senior

Oakland, CA

501-1,000 employees

Chemical Manufacturing

About the position

The Senior Director, Skincare, Innovation Product Marketing at e.l.f. Beauty, Inc. is a leadership role focused on developing and implementing global product marketing strategies for the e.l.f. Skin brand. This position is responsible for driving brand growth, increasing market share, and building a long-term innovation roadmap. The ideal candidate will have extensive experience in product marketing, particularly in skincare, and will thrive in a fast-paced environment while collaborating across various teams to ensure successful product launches.

Responsibilities

• Lead product marketing and drive innovation pipeline for skincare, building segments and franchises by leveraging insights and analytics.
• Assist in the development of a 3-year innovation strategy that addresses business and retailer objectives.
• Determine new market opportunities for products based on market data, consumer insights, social listening, and emerging trends.
• Lead market analysis to determine success factors in a product category for new and existing products.
• Infuse compelling storytelling into new product launches.
• Attend quarterly innovation sessions for strategic calendar planning.
• Lead weekly Cross Functional meetings, monitoring new launch forecasts with Planning and Sales teams.
• Execute new product innovation briefs with manager support and in partnership with the Product Development team.
• Recommend and set pricing structure for new product innovation based on positioning and competitive landscape.
• Partner with Product Development on ingredients, product formats, and clinical and consumer testing parameters for product claims.
• Lead cost of goods management and ensure COG efficiency to meet overall brand financial objectives.
• Partner with Education to guide deeper education opportunities.
• Design sampling strategy for new launches and core support, collaborating with sales and brand marketing.
• Work collaboratively with cross-functional teams to ensure flawless execution for all new launches.
• Attend weekly China calls to inform and support product marketing programs.

Requirements

• Bachelor's degree, MBA, or advanced degree preferred.
• 10+ years of work experience in innovation product marketing, with 3-4 years specific to skincare.
• Proven consumer product marketing experience, having led the entire product development cycle from concept to market introduction.
• Demonstrated ability to think strategically and translate conceptual initiatives into detailed marketing plans.
• Strong understanding of skincare category and mass market landscape.
• A proven and successful people-management and leadership track record.
• Excellent written, verbal, and presentation communication skills.
• Expertise in PowerPoint, Word, Excel, NPD, and Nielsen database.

Nice-to-haves

• Willingness for occasional travel (domestic and international).
• Experience interfacing with international teams, particularly in China.

Benefits

• Competitive pay and benefits
• Bonus eligibility (200% of target over the last four fiscal years)
• Equity given to every full-time employee as part of their new hire package
• Flexible time off
• Year-round half-day Fridays
• Hybrid work environment (3 days in office, 2 days at home)