Director, Integrated Media Planning

$94,000 - $152,375/Yr

Dentsu - Newnan, GA

Full-time - Senior

Remote - Newnan, GA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Director, Integrated Media Planning at iProspect is responsible for leading a team of media planners to develop and implement integrated media strategies for a national healthcare services client. This hybrid role requires in-person collaboration with clients and focuses on optimizing media campaigns to drive business performance. The position reports to the Group Director, Integrated Media Planning and involves strategic oversight, client relationship management, and operational accountability for media campaigns.

Responsibilities

• Develop and present integrated media plans and strategies to clients.
• Ensure campaign delivery, performance, and optimization.
• Foster relationships with media partners.
• Manage daily client communications and contribute to overall agency relationship development.
• Monitor industry trends and identify growth opportunities, ensuring innovation is brought to client recommendations.
• Accountable for all operational aspects of the media campaign process including trafficking, budget management, media actualization, and creative asset management.
• Lead collaboration with other teams to ensure campaign success.
• Contribute to development of agency best practices, solutions, and process improvements.

Requirements

• 8+ years of media planning experience in a large agency environment.
• 5+ years of experience in an agency planning team management, with a focus on building local and regional media strategy.
• 6+ years of experience managing successful media campaigns.
• Hands-on experience developing media plans and recommendations across various channels including Paid Search, Paid Social, Programmatic, Native, Video, CTV/OTT, and traditional media.
• 8+ years of experience in media planning tools and software (Comscore, Nielsen, Kantar, ad server trafficking).
• 6+ years of experience establishing communication and engagement with clients.
• 2+ years of experience planning media for healthcare services or hospital clients.
• 2+ years of experience with budget management, media planning and reporting against healthcare vertical goals.

Benefits

• Generous paid holiday schedule
• Opportunity to get experience with a variety of leading brands
• Agile, hybrid work environment with work from home & in office days
• Comprehensive healthcare plans
• 401(k) with employer match
• Flexible time-off
• 16 weeks paid parental leave