Director, Lifecycle Marketing
Boats Group•Miami, FL
335d•Hybrid
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About The Position
The Director of Lifecycle Marketing is part of a new team that reports to the VP of Marketing. This team is responsible for developing marketing strategies across direct marketing channels to attract boat buyers, owners, and sellers to use Boats Group brands. By using marketing channels such as email, direct mail, push notifications, texting, and other forms of direct & automated marketing, you're responsible for strategy, execution, analysis, and optimization of marketing programs that drive awareness and leads for new customer acquisition. Campaigns will reach our target customers most efficiently, at the right time, and with the maximum investment return.
