Director, Lifecycle Marketing

Boats Group - Miami, FL

Full-time - Director

Hybrid - Miami, FL

About the position

The Director of Lifecycle Marketing is part of a new team that reports to the VP of Marketing. This team is responsible for developing marketing strategies across direct marketing channels to attract boat buyers, owners, and sellers to use Boats Group brands. By using marketing channels such as email, direct mail, push notifications, texting, and other forms of direct & automated marketing, you're responsible for strategy, execution, analysis, and optimization of marketing programs that drive awareness and leads for new customer acquisition. Campaigns will reach our target customers most efficiently, at the right time, and with the maximum investment return.

Responsibilities

• Build, lead, and manage a high-performing lifecycle marketing team.
• Lead the planning, execution, and measurement of an omnichannel marketing strategy to drive B2B and B2C revenue and results.
• Manage multiple projects simultaneously, setting priorities to ensure timely and successful completion.
• Develop metrics for success, with a deep understanding of how systems work and how to leverage data for analysis and decision-making.
• Leverage customer lifecycle data to target and segment audiences, identifying the products and services they need.
• Develop engaging marketing automation campaigns that generate activity and drive conversions.
• Work closely with Sales Acquisition, Marketing & Creative, Product, Data & Analytics teams, and third-party agencies to align on goals and strategies.
• Define target audiences and create direct marketing and data processing strategies to effectively engage them.
• Develop compelling copy that engages customers and drives conversions.
• Define and implement ROI performance analysis reports, including forecasting and post-campaign evaluations.
• Review and test all creative, including copy, layout, and content, to ensure consistency and effectiveness.
• Manage relationships and projects with external companies, including budget oversight.
• Present strategies and results to senior-level management, providing insights on performance and future opportunities.

Requirements

• Strong understanding of relevant marketing channels, including automated marketing (SMS, email, push), as well as traditional marketing (events, partnerships, direct mail).
• Proven track record of developing and executing integrated marketing strategies, managing campaigns, and leading cross-functional projects.
• Solid knowledge of marketing technology tools, including Iterable, HighTouch, Google Analytics, and Salesforce.
• Excellent communication skills, with the ability to work effectively with colleagues at all levels of the organization.
• Strong attention to detail and a keen eye for quality.
• Analytical mindset with strong quantitative skills.
• Experience in both B2C and B2B data-driven or digital marketing leadership roles.
• A deep understanding of web analytics, A/B testing, and performance-driven marketing.
• Commercially focused, with a consumer-centric approach and the ability to think creatively and solve problems.

Benefits

• Hybrid Work Flexibility: Embrace a balanced work model with remote work on Mondays and Fridays and in-office collaboration from Tuesday to Thursday.
• Generous Time Off: Take time off as you want as you won't need to accrue them here! In addition to generous personal time, you'll also receive your birthday off, 8 holidays, and the days from Christmas through New Year's Day.
• Volunteering Time: Participate in our volunteer program with 4 paid days annually to contribute to your community.
• Modern Office Perks: Our vibrant Miami office features cutting-edge amenities, such as an electric sit/stand desk, dual monitors, a gym, and a variety of snacks and beverages.
• Comprehensive Benefits Package: Enjoy top-tier Medical, Dental, Vision, and Life insurance, along with a 401(k) plan featuring a 4% match.
• Commuter Benefits: Park conveniently in our building's garage at no charge to you. For train commuters, we subsidize most, if not all, of your monthly pass expenses.
• Professional Development: Take advantage of online training, live courses, and additional funds for courses, seminars, and certifications to enhance your skills.
• Team-Centric Atmosphere: Be part of a close-knit team that prioritizes relationship-building and personal connections.