Director, Lifecycle Marketing

$162,400 - $172,400/Yr

Clair Company - New York, NY

Full-time - Director

Remote - New York, NY

Professional, Scientific, and Technical Services

About the position

The Director of Lifecycle Marketing at Clair is responsible for developing and executing lifecycle marketing strategies for two core products. This role focuses on enhancing customer engagement and retention through automated multi-channel campaigns, utilizing the Braze platform. The director will work cross-functionally with various teams to design customer journeys that foster loyalty and support product growth, while also analyzing data to optimize marketing strategies.

Responsibilities

• Develop and lead lifecycle marketing strategies for two core products, focusing on customer onboarding, engagement, retention, and reactivation.
• Design, implement, and analyze automated multi-channel campaigns (email, SMS, push notifications) to drive product engagement and meet business goals.
• Utilize Braze to independently manage and optimize customer journeys, segmentation, and personalized messaging.
• Analyze customer behavior and campaign data to understand key drivers of engagement and retention, optimizing lifecycle strategies accordingly.
• Create and refine customer segments to deliver targeted, relevant, and personalized messaging throughout the customer journey.
• Work closely with Product, Design, Data, and Customer Support teams to align lifecycle marketing initiatives with broader business objectives and product launches.
• Lead A/B testing and multivariate experiments to continuously improve campaign performance, message relevance, and customer engagement.
• Act as a champion for the customer, identifying and addressing pain points within the lifecycle to foster loyalty and advocacy.

Requirements

• 5-7+ years of experience in lifecycle or retention marketing, preferably in a fintech, SaaS, or B2C company.
• Demonstrated expertise with Braze, including email production and coding, campaign management, automation, segmentation, and reporting.
• Proven ability to independently manage multiple products, develop strategy, and execute campaigns with limited oversight.
• Strong proficiency in data analysis and experience with reporting tools, able to interpret complex data to make informed marketing decisions.
• Deep understanding of customer journey mapping and experience developing customer-centric lifecycle strategies.
• Strong project management skills, with the ability to manage timelines, prioritize tasks, and lead cross-functional projects.
• Experience with A/B testing, multivariate testing, and familiarity with statistical methods for campaign optimization.
• Excellent interpersonal and communication skills, with a collaborative mindset and ability to work across multiple departments.

Benefits

• 401(k)
• Dental insurance
• Disability insurance
• Flexible spending account
• Health insurance
• Health savings account
• Paid parental leave
• Unlimited vacation for salaried roles
• Generous PTO for hourly roles
• Work from home setup allowance
• Access to your earnings every day on Clair
• Company-sponsored short-term and long-term disability insurance