Audacy Corporation - Philadelphia, PA
posted 4 months ago
The Director of Local Content Marketing and Social Strategy is a pivotal role within Audacy, responsible for spearheading the development and execution of content marketing and social media strategies tailored for key station brands and talent. This position requires a strategic thinker who possesses exceptional leadership and communication skills, as well as the ability to foster effective collaboration with remote teams. The Director will leverage a deep understanding of social platforms and trends to drive engagement, listening, and brand awareness through innovative content marketing and social media initiatives. In this role, the Director will develop a comprehensive understanding of key Music, Sports, and News stations, including their programming and talent, to effectively articulate their brand voice, unique value proposition, and competitive positioning in the local market. The Director will provide strategic and hands-on support to station and show teams, ideating and developing innovative social marketing strategies that encourage listeners to engage with content across various platforms, including the Audacy app and other digital touchpoints. The Director will also be responsible for building omni-channel content marketing and distribution strategies in collaboration with programming, digital, and key station leadership. Regular meetings with station leadership and social leads at top brands will be essential to discuss content priorities and explore opportunities related to social trends, exclusive interviews, tentpole events, and breaking news. Additionally, the Director will partner with talent to promote best practices for social engagement and organic show promotion, while also collaborating with the sales organization to implement influencer-driven revenue partnerships. As the central point of contact for content marketing and social strategy collaboration, the Director will work closely with cross-functional teams, including central programming/editorial, consumer marketing, PR, and design, to ensure that station social initiatives are visible and strategically integrated across relevant channels. The role also involves providing strategic consultancy on content and brand voice for performance marketing campaigns deployed from station social handles. The Director will exhibit a superior understanding of the social and digital landscape, identifying high-impact strategies and innovations to employ on various platforms. This includes establishing key performance indicators (KPIs) to measure the effectiveness of content marketing and social initiatives, using performance data to adjust strategies, and delivering actionable monthly reports to leadership and key stakeholders. Overall, this role is crucial for driving the success of Audacy's content marketing and social media efforts, ensuring alignment with broader business objectives and fostering a culture of innovation and collaboration.