Greystar Management Services - Charleston, SC
posted 4 months ago
The Director of Loyalty Strategy & Operations at Greystar Management Services, LLC is a pivotal role responsible for the strategic development, execution, and optimization of the organization's loyalty programs. This position is designed to enhance customer engagement and retention through innovative loyalty strategies. The Director will oversee the operational execution of these programs, ensuring they align with the overall business objectives of Greystar. Collaboration with cross-functional teams is essential to drive the success of loyalty initiatives and to ensure a seamless customer experience across Greystar's extensive portfolio of properties. In this role, the Director will create strategies to launch a new, industry-first loyalty program across Greystar's 3,500 properties. This includes managing the cross-functional rollout of loyalty program enhancements and developing business cases for new loyalty rewards and benefits. The Director will partner with Client Services to craft pitch materials for property owners and lead pilots of new features and benefits. Additionally, the Director will coordinate loyalty performance analysis across customer insights and analytics teams, monitor the competitive landscape for relevant opportunities to evolve the program, and liaise with external partners to optimize the loyalty program. The ideal candidate will possess a strong background in corporate strategy, marketing, and loyalty, with a passion for building new businesses and designing exceptional customer experiences. They will excel in executive-level communications, financial modeling, project management, and have an entrepreneurial spirit. The role requires a deep understanding of navigating complex organizations both internally and externally, making it essential for the Director to have extensive experience in program management and customer engagement.