Director, Luxury Global Brand Marketing Strategy

Hilton - McLean, VA

Full-time - Senior

McLean, VA

501-1,000 employees

Accommodation

About the position

As the Director of Luxury Global Brand Marketing Strategy at Hilton, you will play a pivotal role in enhancing customer acquisition and retention through innovative marketing strategies tailored for luxury brands. This position involves leading brand strategy and initiatives to attract and retain luxury travelers, ultimately driving business performance and strengthening brand loyalty. You will collaborate with various teams to implement integrated marketing campaigns and ensure the brand's identity resonates with its target audience.

Responsibilities

• Lead brand strategy and initiatives for Hilton's luxury brands.
• Develop and implement marketing strategies that yield meaningful business results.
• Create strategic brand briefs to inspire marketing teams and drive impactful activations.
• Set, evaluate, and achieve brand performance metrics.
• Deliver marketing plans and initiatives on time and within budget.
• Collaborate with partner teams to implement integrated brand campaigns.
• Present quarterly updates to luxury General Managers and brand teams.
• Develop and mentor a high-performing team.

Requirements

• Ten (10) years of professional work experience.
• Seven (7) years of experience in a brand marketing role or strategic marketing agency.
• Three (3) years of direct line management experience leading a team within an international brand.
• Experience in developing brand positioning and integrated brand campaigns for luxury brands.
• Proven ability to inspire strategic work from agencies and partner teams.

Nice-to-haves

• Experience in a fast-paced environment.
• Global experience in brand leadership.

Benefits

• Go Hilton travel program with discounted travel rates.
• Employee stock purchase program at a 15% discount.
• Paid parental leave for eligible Team Members.
• Mental health resources including free counseling.
• Paid Time Off (PTO).