Director Manager Digital Marketing eCommerce Supplements

Bluzinc - Austin, TX

Full-time - Mid Level

Austin, TX

About the position

The Digital Marketing Manager / Director will play a crucial role in driving customer acquisition and retention for a rapidly growing health and wellness practice. This remote position requires a growth-oriented marketing professional with expertise in digital marketing strategies, online sales funnels, and customer relationship management. The successful candidate will collaborate with a small internal team and manage external contractors to achieve the company's growth objectives.

Responsibilities

• Develop and execute data-driven marketing strategies to acquire new customers and retain existing ones.
• Manage online sales funnels, SEM, and paid media campaigns to optimize customer acquisition efforts.
• Create and implement retention marketing strategies, including email campaigns, loyalty programs, and personalized customer journeys.
• Collaborate with internal team members, contractors, and agencies to produce high-quality creative assets that align with the brand and drive results.
• Lead and manage book launch campaigns and promotional events that enhance brand visibility and customer engagement.
• Oversee the development and execution of CRM strategies to foster strong relationships with the customer base.
• Design and deploy effective email marketing campaigns that resonate with the audience and drive conversions.
• Identify and capitalize on growth opportunities within the digital marketing landscape.
• Monitor and analyze performance metrics to continuously optimize marketing efforts and drive ROI.
• Work closely with the CEO and Advisory CMO to align marketing strategies with overall business goals.
• Manage and mentor a small, talented team, fostering a culture of creativity, innovation, and excellence.

Requirements

• Proven experience in digital marketing, with a strong focus on customer acquisition and retention.
• Demonstrated success in managing SEM/Paid media, online sales funnels, and email marketing campaigns.
• Experience in book launches, event planning, and promotional strategies.
• Proficiency in CRM platforms and email marketing tools.
• Strong analytical skills and the ability to interpret data to drive decisions.
• Excellent project management skills with the ability to oversee multiple initiatives simultaneously.
• Experience leading creative teams and managing external contractors/agencies.
• Knowledge of the health and wellness industry, particularly in women's health, is a plus.
• Self-motivated, detail-oriented, and able to work independently in a remote environment.

Nice-to-haves

• Knowledge of the health and wellness industry, particularly in women's health.

Benefits

• Opportunity to make a meaningful impact on women's health and wellness.
• Work remotely with a flexible schedule.
• Collaborate with a passionate and dedicated team.
• Be part of a growing company with a mission-driven focus.