Director, Market Development & Launch

$108,800 - $136,000/Yr

Rise Broadband - Baytown, TX

Full-time - Senior

Baytown, TX

Telecommunications

About the position

The Director of Market Development and Launch is a strategic role focused on driving new market growth and leading go-to-market initiatives within the telecom industry. This position involves conducting market analysis, developing product positioning, establishing strategic partnerships, and coordinating cross-functional efforts to ensure successful market entry and product launches. The ideal candidate will leverage their extensive experience in telecommunications to expand the company's market presence and revenue through data-driven strategies.

Responsibilities

• Identify, evaluate, and prioritize new markets and revenue opportunities in alignment with company growth targets.
• Conduct comprehensive market research and competitive analysis to assess potential, size, and unique characteristics of target markets.
• Develop and refine market entry strategies and business cases, ensuring alignment with broader company objectives.
• Lead GTM planning and execution for product and service launches, including timeline development, resource allocation, and coordination with stakeholders.
• Define, communicate, and oversee key performance metrics for GTM campaigns and launches, ensuring optimal ROI.
• Collaborate with cross functional teams to ensure seamless alignment and execution of GTM strategies.
• Define positioning, value proposition, and messaging for new products, ensuring resonance with target audiences and different competitive markets.
• Work closely with Product and Marketing teams to tailor messaging and launch strategies for different markets.
• Oversee launch readiness initiatives, coordinating training, materials, and resources to empower sales teams and partners.
• Identify and establish strategic partnerships to accelerate market entry, drive revenue, and expand product offerings.
• Negotiate and structure partnership agreements that align with the company's strategic objectives and enhance market presence.
• Manage ongoing partner relationships and ensure mutual benefits and successful outcomes.
• Provide leadership, mentorship, and guidance to team members involved in market development and launch initiatives.
• Establish strong relationships across departments to foster a collaborative and high-performance culture.
• Present findings, market insights, and recommendations to senior executives and stakeholders, influencing strategic decisions and investments.
• Oversee the field marketing/launch team to create marketing strategies to drive customer and revenue growth at the local level.
• Work in conjunction with the corporate marketing team to improve brand awareness in our market areas.
• Research and development of market driven pricing strategies to ensure that we are competitive from market launch through to maturity.

Requirements

• Bachelor's degree in Marketing, Business, or a related field required; MBA or relevant graduate degree preferred.
• 10+ years in market development, strategy, or related roles, with at least 5 years in a leadership role within the telecom industry.
• Deep understanding of the telecom landscape, market trends, and regulatory environment.
• Proven experience with GTM planning, execution, and new product launches in telecom or similar industries.
• Strong analytical skills with the ability to derive insights from market data and translate them into actionable strategies.
• Excellent communication and presentation skills, with experience in presenting to executive teams.
• Proficiency in project management and cross functional team coordination.

Benefits

• Health insurance
• 401k plan
• Paid holidays
• Professional development opportunities
• Flexible scheduling