Director, Marketing & Admissions

$52,000 - $60,320/Yr

Genesis HealthCare - Lebanon, NH

Full-time - Mid Level

Lebanon, NH

Nursing and Residential Care Facilities

About the position

The Director of Marketing & Admissions at Genesis Healthcare is a pivotal role focused on developing and implementing comprehensive sales and marketing strategies to achieve census, mix, and revenue goals within nursing centers and assisted living communities. This position emphasizes team leadership, relationship-building, and a deep understanding of the competitive landscape to drive business growth and enhance patient care.

Responsibilities

• Develop and implement comprehensive sales and marketing strategies.
• Achieve total census, mix, and revenue goals within nursing centers and assisted living communities.
• Oversee external and internal referral management strategies.
• Collaborate closely with Clinical Admissions Directors for conversion processes.
• Drive business growth through relationship-building and competitive landscape analysis.
• Engage with the community and manage brand presence.
• Manage territory and admissions processes.
• Conduct benefits verifications.
• Lead and inspire teams to deliver excellence in customer experience.

Requirements

• Minimum of three (3) years' experience in a healthcare setting.
• Minimum of two (2) years college education in healthcare administration, business management, marketing, or public relations preferred.
• Ability to adjust work schedule based on centers' business needs.

Benefits

• Generous time off plans
• Parental leave opportunities
• Competitive compensation plans
• Employee development programs
• Leadership learning pathway including group cohort learnings and 1:1 coaching