Genesis HealthCare - Garden Grove, CA

posted 4 months ago

Full-time - Mid Level
Garden Grove, CA
Nursing and Residential Care Facilities

About the position

The Director of Marketing & Admissions at Genesis HealthCare plays a crucial role in shaping the future of skilled nursing and long-term care. This position is designed for a dynamic individual who is passionate about building relationships that drive new business growth and is eager to lead a team in delivering exceptional customer experiences. The Director will be responsible for developing and implementing comprehensive sales and marketing strategies aimed at achieving total census, mix, and revenue goals within nursing centers and assisted living communities. This role emphasizes the importance of collaboration with Clinical Admissions Directors (CADs) to enhance conversion processes and ensure that patients understand the value of choosing our facility. In this pivotal role, the Director will engage in referral generation and management, conduct competitive landscape analysis, and oversee community engagement and brand management. The Director will also manage territory admissions and benefits verifications, ensuring that the center remains a competitive player in the healthcare market. Leadership and team building are essential components of this role, as the Director will inspire and guide their team to excel in their responsibilities and foster a culture of accountability and shared values. The ideal candidate will thrive in a collaborative environment, possess a keen understanding of the healthcare landscape, and be driven to convert referrals into admissions. This position not only offers the opportunity to work with a world-class team and cutting-edge technology but also provides a platform for personal and professional growth within a supportive and inclusive workplace.

Responsibilities

  • Develop and implement comprehensive sales and marketing strategies to achieve total census, mix, and revenue goals.
  • Oversee external and internal referral management strategies in collaboration with Clinical Admissions Directors (CADs).
  • Engage with the community to enhance brand management and drive business growth.
  • Conduct competitive landscape analysis to identify opportunities for improvement.
  • Manage territory admissions and ensure accurate benefits verifications.
  • Lead and inspire teams to deliver excellence in customer experience processes.

Requirements

  • Minimum of three (3) years' experience in a healthcare setting.
  • Minimum of two (2) years college education in healthcare administration, business management, marketing, or public relations preferred.
  • Ability to adjust work schedule based on the center's business needs, specifically incoming admissions.

Benefits

  • Generous time off plans
  • Parental leave opportunities
  • Competitive compensation plans
  • Employee development programs
  • Purposeful leadership learning pathway including group cohort learnings and 1:1 coaching.
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