Director, Marketing & Admissions

$70,000 - $70,000/Yr

Genesis HealthCare - Monroe Township, NJ

Full-time - Mid Level

Monroe Township, NJ

Nursing and Residential Care Facilities

About the position

Healthcare is evolving. Patients and their families expect more from healthcare centers and team members - they expect a well-evaluated, personalized quality of service that meets them where they are. They expect skilled practitioners and experts that push the boundaries of ordinary service to excellence in care. This is a new era of skilled nursing and long-term care - one that empowers and nurtures, leads with compassion, and leaves a lasting impression. We know that we can only accomplish this if we have passionate healthcare providers and skilled experts in our centers, close to the patients themselves, and connected to their outcomes. Join our diverse team of passionate healthcare providers working to create vitality for life. We're currently seeking a Director, Marketing & Admissions, to join our extraordinary team. The Director of Marketing, Admissions, and Internal Referral Management is a pivotal role responsible for developing and implementing comprehensive sales and marketing strategies. The core objectives are to achieve total census, mix, and revenue goals within nursing centers and assisted living communities. This position oversees both external and internal referral management strategies, collaborating closely with the Clinical Admissions Directors (CADs) for conversion processes. The Director serves as a key representative of the center within the community, driving business growth through relationship-building and competitive landscape analysis. This role combines the responsibilities of marketing, admissions, and internal referral management into a comprehensive role that emphasizes team leadership, relationship-building, and a deep understanding of the competitive landscape to drive business growth. Here's a brief overview of the responsibilities and core impact this role will make: Referral Generation & Management, Competitive Landscape Analysis, Community Engagement & Brand Management, Territory Management and Admissions, Benefits Verifications, Leadership and Team Building.

Responsibilities

• Develop and implement comprehensive sales and marketing strategies.
• Achieve total census, mix, and revenue goals within nursing centers and assisted living communities.
• Oversee external and internal referral management strategies.
• Collaborate closely with Clinical Admissions Directors (CADs) for conversion processes.
• Serve as a key representative of the center within the community.
• Drive business growth through relationship-building and competitive landscape analysis.
• Lead and inspire teams to deliver excellence in customer experience processes.

Requirements

• Minimum of three (3) years' experience in a healthcare setting.
• Minimum of two (2) years college education in healthcare administration, business management, marketing, or public relations preferred.
• Ability to adjust work schedule based on centers' business needs, specifically incoming admissions.

Benefits

• Generous time off plans
• Parental leave opportunities
• Competitive compensation plans
• Employee development at all levels
• Intentional development opportunities for leaders through purposeful leadership learning pathways, group cohort learnings, 1:1 coaching, and self-guided activations.