Director, Marketing Analytics

Qualtrics - Provo, UT

Full-time - Director

Provo, UT

1,001-5,000 employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

At Qualtrics, we create software that the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. We are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won't have to look to find growth opportunities—ready or not, they'll find you. From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that's work worth doing. We are looking for an exceptional analytics and people leader to deliver commercial impact by strategically applying data insights across our customer and marketing channel and program performance to support optimization of our marketing mix. This position is ideal for a self-motivated individual that is detail-oriented and has a passion for problem-solving. You will work on complex projects that incorporate mathematical and statistical techniques and will be part of a global marketing team. If you enjoy building teams to test and learn to optimize marketing performance and customer lifetime value (LTV), we're looking for someone like you!

Responsibilities

• Identify, develop, and execute data-driven strategies to improve marketing effectiveness.
• Analyze customer behavior, third-party data, and sales performance to generate impactful insights that drive marketing strategy.
• Lead and manage the development of advanced analytic models to drive marketing effectiveness.
• Partner with data engineering and revenue operations to define data models and structure across systems.
• Drive decision-making through data, refining reporting mechanisms across channels, and measuring full-funnel impact.
• Collaborate with the global marketing team to define and develop KPIs, targets, and insights to drive investment and optimization across the marketing mix.
• Increase efficiency by automating data collection and reporting processes where possible.
• Train and mentor team members on various analytical methodologies.
• Present and communicate strategic findings to executive leadership.

Requirements

• Experience building data models to understand the effectiveness of digital media, website, product, email, events, product data, and sales engagements.
• Strong understanding of market research and data analysis methods.
• Excellent communication skills, both verbal and written.
• Strong knowledge of data analysis tools and statistical methodologies.
• Superior critical thinking skills, with a high level of accuracy and attention to detail.
• Ability to convert complex data and findings into understandable tables, graphs, and written reports.
• Proficiency in digital analytics and visualization tools such as Google Analytics, Google BigQuery, Tableau, and AWS Redshift services for data warehousing and analytics.
• Familiarity with statistical modeling, regression analysis, and predictive modeling techniques.
• Experience with Agile development methods, ETL, SQL, R, and SPSS.
• An advanced degree (Master's or Ph.D. preferred) in Math, Physics, Statistics, Economics, Computer Science, or a similar domain.
• 10+ years of experience in data analytics, consulting, or a related quantitative role.
• Experience working with media mix modeling, marketing measurement and attribution, targeting and creative optimization, online purchase funnel optimization, user segmentation, cohort analyses, time series analyses, regression models.

Nice-to-haves

• Experience in a leadership role within a marketing analytics team.
• Familiarity with customer lifetime value (LTV) modeling and optimization.
• Experience in a fast-paced, high-growth environment.

Benefits

• Qualtrics Experience Program - A bonus each year for an experience of your choosing.
• A worldwide and diverse community that enjoys helping each other.
• A hybrid work model that allows for flexibility in work location and schedule.