Director Marketing and Communications - Americas

$140,000 - $160,000/Yr

LSG Sky Chefs - Irving, TX

Full-time - Senior

Irving, TX

1,001-5,000 employees

Food Services and Drinking Places

About the position

The Director of Marketing and Communications for the Americas at LSG Sky Chefs is a pivotal role responsible for shaping and executing innovative marketing strategies that enhance brand visibility and engage target audiences. This position involves leading a dynamic team to create compelling narratives and campaigns, ensuring effective communication across all channels while aligning with the organization's goals. The role emphasizes cross-departmental collaboration and positions the company as an industry leader in airline catering and hospitality.

Responsibilities

• Develop and implement strategic marketing and communications plans aligned with the organization's overall goals and objectives.
• Oversee the development and maintenance of the organization's brand identity, ensuring consistency across all marketing and communications channels.
• Ensure clear, consistent and effective communication to strengthen stakeholder relationships.
• Plan and execute integrated marketing campaigns across various channels including digital, print, social media, events and more.
• Develop a content strategy that supports marketing and communication objectives, including the creation of engaging and compelling content for different platforms and audiences.
• Oversee digital marketing efforts, including website management, social media marketing, and search engine optimization.
• Conduct market research and analysis to identify trends, opportunities, and challenges in the industry.
• Manage media relations and public relations activities to enhance the organization's reputation and manage its public image.
• Develop and manage the marketing and communications budget, ensuring that resources are allocated effectively and efficiently.

Requirements

• Bachelor's degree in business communications or related field required.
• Master's degree preferred.
• Ten or more years of applicable experience working in a corporate marketing and communications department in a mid to large size company.
• Experience in global or multi-national marketing and communications preferred.
• Exceptional written and verbal communication skills in English, additional Spanish skills preferable.
• Creative mindset and demonstrated strong project management and organizational skills.
• Familiar with digital trends and the current social media landscape.
• Familiar with content management systems.
• Must be self-starter and able to use independent judgment.
• Ability to lead and motivate teams to produce quality materials within tight timeframes and simultaneously manage several projects especially in times of crisis.
• Strong understanding of customer and market dynamics and requirements.
• Ability to develop and manage relationships with outside vendors and associations.

Nice-to-haves

• Experience in global or multi-national marketing and communications preferred.
• Additional Spanish language skills preferable.