Director, Marketing and Communications

Lawrence General Hospital - Lawrence, MA

Full-time - Senior

Lawrence, MA

Hospitals

About the position

The Sr. Director, Marketing & Communications at Lawrence General Hospital is responsible for identifying and developing new marketing opportunities, creating strategic marketing and communications programs, and enhancing the hospital's branding and service line volume. This role involves presenting marketing plans to senior management, overseeing the implementation of marketing strategies, and fostering relationships to achieve programmatic goals.

Responsibilities

• Identify, evaluate, and develop new marketing opportunities for the Hospital and its service lines.
• Develop the strategic marketing and communications program to strengthen system branding and grow volume across key service lines.
• Present branding and marketing plans to senior management, trustees, and physician leaders.
• Take key marketing and communications strategic initiatives through development, prioritization, and implementation.
• Develop short-term and long-term marketing and communications plans with measurable goals and objectives.
• Identify strategic benchmarks and track performance against those measures.
• Oversee strategy development and tactical implementation of marketing communications, multimedia promotion, internet expansion, PR/media relations, and social media platforms.
• Manage organizational/employee communications and community relations.
• Develop and monitor internal and external relationships to enhance programmatic goals.

Requirements

• Bachelor's degree required.
• Master's degree in Healthcare, Marketing, Communications or related field preferred.
• 10+ years of progressively responsible experience in market planning, market research, marketing communications, branding and advertising, media relations, and corporate communications.