Director, Marketing and Fan Experience

National Collegiate Athletic Association - Kennesaw, GA

Full-time - Mid Level

Kennesaw, GA

General Merchandise Retailers

About the position

The Director of Marketing and Fan Experience at Kennesaw State University is responsible for managing and enhancing the fan experience at all athletic events. This role focuses on creating and executing marketing and promotional plans, coordinating with various teams to ensure a positive atmosphere for fans, and overseeing event staff and student workers.

Responsibilities

• Manage all aspects of creating and developing programs to enhance event presentation structure.
• Create and execute comprehensive marketing and promotional plans for athletic events.
• Work closely with the Owl Network, KSU Sponsorship team, event management, facilities, and spirit groups to coordinate fan experiences.
• Ensure an excellent fan experience at all athletics events.
• Oversee the management of department event staff and student worker program.

Requirements

• Bachelor's degree from an accredited institution of higher education.
• Two years of experience in marketing, promotions, sales, fan engagement, event planning, or ticket sales in collegiate, professional, or minor league fields.
• Current, valid and unrestricted driver's license.