DIRECTOR, MARKETING AND STRATEGIC PLANNING

Magnolia Regional Health Center - Corinth, MS

Full-time - Director

Corinth, MS

Hospitals

About the position

The Director of Marketing and Strategic Planning at Magnolia Staffing Solutions, Inc. plays a pivotal role in enhancing the organization's market position and driving financial growth. This position is responsible for defining both short and long-term strategic goals for the organization, building and nurturing key customer relationships, and identifying new business opportunities. The Director will maintain a comprehensive understanding of current market conditions through extensive research and analytics, ensuring that the organization remains competitive and responsive to market changes. In this role, the Director will advise senior leadership on strategic planning initiatives based on thorough market analytics. This includes planning, directing, and implementing programs that promote public awareness and foster positive community and provider relations towards the hospital and its affiliated services. The Director will oversee the management of social media channels, ensuring that content is aligned with established policies and effectively reaches targeted audiences. Additionally, the Director will monitor the hospital's website content and functionality, ensuring that the design is current and effectively communicates with key stakeholders. Ultimately, the Director of Marketing and Strategic Planning will drive strategic initiatives that support the development of long-term growth plans and profitability goals. This includes analyzing and recommending responses to emerging industry trends, expansion opportunities, competitive threats, provider issues, and the viability of potential business partnerships.

Responsibilities

• Define short and long-term organizational strategic goals.
• Build and maintain key customer relationships.
• Identify and pursue new business opportunities.
• Conduct extensive market data research and analytics to inform strategic decisions.
• Advise senior leadership on strategic planning based on market analytics.
• Plan, direct, and implement programs to promote public awareness and community relations.
• Oversee social media channels and ensure compliance with established policies.
• Monitor and update hospital website content and design for effective communication.
• Analyze emerging industry trends and recommend strategic responses.
• Support the development of long-term growth plans and profitability goals.

Requirements

• Bachelor's degree in marketing required; Master's preferred.
• Four years of healthcare marketing experience preferred.
• Proven analytical and problem-solving skills for data-driven decision making.
• Ability to prepare written communication for various audiences in a grammatically correct format.
• Experience in researching market data and forming conclusions based on analytics.
• Preferred experience in layout and graphic design, media planning, and print production.

Nice-to-haves

• Multilingual capabilities to enhance communication effectiveness.