Director, Marketing Business Operations and Program Management

$136,600 - $297,600/Yr

Adobe - San Francisco, CA

Full-time - Senior

San Francisco, CA

Publishing Industries

About the position

The Director of Marketing Business Operations and Program Management at Adobe plays a crucial role in linking Marketing Operations with the Global Marketing Organization (GMO). This position is responsible for overseeing the execution and coordination of marketing campaigns across various regions and categories, providing insights that shape marketing strategies and budget decisions. The director will work closely with Product Marketing Managers (PMMs) to ensure alignment and effectiveness in marketing initiatives, while also enhancing operational efficiency and collaboration across teams.

Responsibilities

• Serve as the central connection point between Marketing Ops and the Global Marketing Organization (GMO), ensuring seamless collaboration and coordination across marketing activities.
• Track and manage all marketing campaigns (both major and minor) happening each quarter, maintaining a comprehensive view of their progress, performance, and impact on current and historical quarters.
• Analyze campaign performance data to inform future marketing strategies and budget decisions, ensuring insights are aligned with broader business goals.
• Ensure proper review processes are in place, collaborating closely with Product Marketing Managers (PMMs) to oversee and approve all marketing-related activities.
• Provide dedicated operational support to outbound PMMs, streamlining their efforts to understand, influence, and review outbound marketing campaigns in partnership with GMO.
• Review marketing presentations and messaging, acting as a thought partner with Product Marketing Managers (PMMs) to refine the message and narrative for an executive audience prior to leadership review, and pressure test where needed.

Requirements

• BA/BS preferred OR minimum of 10 years of experience in marketing operations, analytics, or related fields, with a proven ability to drive business impact through effective campaign management.
• Demonstrated experience in overseeing and analyzing marketing campaigns in a B2C environment.
• Strong understanding of both major and minor marketing initiatives, with the ability to assess performance metrics and inform strategic decisions.
• Proven ability to collaborate with cross-functional teams, particularly Product Marketing Managers (PMMs), to ensure alignment and successful execution of marketing strategies.
• Excellent communication skills, with a talent for crafting compelling narratives and messaging tailored for executive audiences.
• Experience in developing and implementing review processes to enhance the quality and effectiveness of marketing presentations and messaging.
• Strong analytical skills with a passion for data-driven decision-making and a keen eye for identifying trends and insights.
• Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
• A proactive mindset, with the ability to work independently and as part of a geographically dispersed team, building trusted relationships across functions in a matrixed environment.
• A commitment to continuous improvement, with a willingness to adapt to changing business needs and embrace new challenges.

Benefits

• Competitive salary based on experience and location
• Short-term incentives in the form of an Annual Incentive Plan (AIP)
• Potential eligibility for long-term incentives in the form of a new hire equity award
• Equal Employment Opportunity and affirmative action employer policies
• Accommodations for disabilities or special needs during the application process