Director, Marketing & Communications

$148,800 - $201,200/Yr

Prudential Financial - Newark, NJ

Full-time - Senior

Hybrid - Newark, NJ

Insurance Carriers and Related Activities

About the position

The Director of Marketing & Communications at Prudential will lead the development and execution of marketing and communication strategies for Prudential Advisors. This role is pivotal in driving growth and aligning internal and external communications with business objectives, while also engaging stakeholders and enhancing the brand's value proposition across various channels.

Responsibilities

• Develop and execute non-product marketing support to enable growth of the Prudential Advisors business.
• Manage programs and maintain assets that support advisor brand and firm value proposition in local markets.
• Leverage enterprise marketing capabilities to meet digital and advisor recruitment marketing needs.
• Create prospect marketing content for lead management and execution across Prudential Advisors.
• Ensure compliance with Prudential brand standards for materials distributed through the LPL platform.
• Lead a team to develop and execute internal and external communications strategies.
• Collaborate with stakeholders to effectively communicate the business's story and voice.
• Create and distribute meaningful content to various stakeholder groups.
• Engage in executive speech writing, video script development, and presentation creation.
• Nurture strategic relationships with media and industry publications to amplify the brand's value proposition.
• Support the execution of events and internal engagement forums.

Requirements

• 7+ years of experience in Communications and Marketing, preferably in financial services.
• Experience in a corporate/sales distribution environment in a highly regulated industry.
• Ability to build and deliver integrated marketing and communications campaigns.
• Hands-on experience in executive communications and performance marketing.
• Strong business acumen with expense management discipline.
• Exemplary collaboration skills and influential executive presence.
• Experience leading a team.

Benefits

• Paid time off
• Medical insurance
• Dental insurance
• Retirement benefits
• Discretionary annual incentive program