Director, Marketing - Creative Partnerships, Sports

$125,000 - $145,000/Yr

NBC - New York, NY

Full-time - Senior

New York, NY

1,001-5,000 employees

Broadcasting and Content Providers

About the position

The Director of Marketing - Creative Partnerships for Sports at NBCUniversal is responsible for developing and implementing marketing strategies to enhance sales and visibility of NBC Sports properties. This role involves collaboration with various stakeholders across the NBCUniversal ecosystem, focusing on linear, digital, and social platforms. The position requires strong leadership skills to mentor direct reports and manage client relationships effectively, particularly in the context of high-profile events like the World Cup.

Responsibilities

• Lead the development and implementation of full funnel marketing strategies and creative solutions for NBC Sports' brand partners, primarily focused on World Cup on Telemundo.
• Build and maintain collaborative relationships with NBC Sports Production and Programming to develop and execute sponsorship opportunities.
• Present sponsorship concepts to clients and agency counterparts, overseeing the client relationship for all sponsorship marketing implementation.
• Oversee project timelines and work streams to ensure timely delivery of RFP responses, content creation, and other client deliverables.
• Partner with NBC Sports sales, strategy, planning, and insights & measurement teams to define the marketing strategy for RFPs.
• Develop and communicate ideas leveraging NBC Sports platforms to drive consumer impact and engagement, delivering on advertiser KPIs.
• Coach and mentor 1-2 direct reports through pre-sale and post-sell processes to showcase capabilities and program results.
• Work with the sales team to refine and enhance concepts, representing Creative Partnerships in pre- and post-sale presentations.

Requirements

• 8+ years of experience with an agency, client, sports team/league or linear/digital media organization (marketing space preferred).
• Bachelor's Degree or equivalent work experience.
• NBA and digital/streaming media experience preferred.
• Willingness to travel and work overtime.
• Ability to work in a hybrid capacity, with on-site work required Tuesday to Thursday.

Nice-to-haves

• Understanding of advertising within all platforms of the sports media space.
• Outstanding salesmanship and client management skills.
• Knowledge of the sports marketplace.
• Extensive experience in presentation development.
• Strong organizational and project management skills.
• Understanding of the creative development process.
• Familiarity with both Quantitative and Qualitative research tools.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Tuition reimbursement
• Vision insurance