Director - Marketing Data Strategy, CDP
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About The Position
The Director of Marketing Data Strategy will serve as a critical link between Marketing, Product and Operation teams across the organization. In this role, you'll help Nasdaq's revenue marketing teams extract more insight and value from their data by spearheading enterprise-wide data projects that span the entire MarTech stack, with specific focus on Nasdaq's marketing data platform. Focus: Build connections - between people, systems, data and technologies - so we can deliver personalized, contextual experiences to customers at scale. Act as a strategic advisor to senior leadership for topics related to our Marketing Platforms, providing insights and recommendations to support evolving goals and business needs. Maintain strong relationships with internal partners to influence business and technology strategies. Learn and understand their critical business problems, dive into white space areas to identify the appropriate solutions to address, and then design a data strategy and platform roadmap to support these goals. Spearhead process improvement efforts to ensure we collect better data by translating business segment strategy into functional plans for execution. Lead the vision and roadmap for our Marketing Data Platform, enabling teams to efficiently and effectively deliver best-in-class marketing campaigns across all owned channels. Partner with Operations, Technology, Marketing, and Analytics teams to identify opportunities, build business cases, and implement solutions that will improve the customer experience, drive operational efficiency, and support growth initiatives across multiple lines of business.
