NASDAQ Omx Group - Glenridge Point, GA
posted 1 day ago
About the position
The Director of Marketing Data Strategy will serve as a critical link between Marketing, Product and Operation teams across the organization. In this role, you'll help Nasdaq's revenue marketing teams extract more insight and value from their data by spearheading enterprise-wide data projects that span the entire MarTech stack, with specific focus on Nasdaq's marketing data platform. Focus: Build connections - between people, systems, data and technologies - so we can deliver personalized, contextual experiences to customers at scale. Act as a strategic advisor to senior leadership for topics related to our Marketing Platforms, providing insights and recommendations to support evolving goals and business needs. Maintain strong relationships with internal partners to influence business and technology strategies. Learn and understand their critical business problems, dive into white space areas to identify the appropriate solutions to address, and then design a data strategy and platform roadmap to support these goals. Spearhead process improvement efforts to ensure we collect better data by translating business segment strategy into functional plans for execution. Lead the vision and roadmap for our Marketing Data Platform, enabling teams to efficiently and effectively deliver best-in-class marketing campaigns across all owned channels. Partner with Operations, Technology, Marketing, and Analytics teams to identify opportunities, build business cases, and implement solutions that will improve the customer experience, drive operational efficiency, and support growth initiatives across multiple lines of business.
Responsibilities
- Build connections between people, systems, data and technologies to deliver personalized experiences.
- Act as a strategic advisor to senior leadership regarding Marketing Platforms.
- Maintain strong relationships with internal partners to influence business and technology strategies.
- Identify critical business problems and design a data strategy and platform roadmap.
- Spearhead process improvement efforts for better data collection.
- Lead the vision and roadmap for the Marketing Data Platform.
- Partner with various teams to identify opportunities and implement solutions.
Requirements
- Strong relationship-building skills with diverse internal stakeholders.
- Background in MarTech and Marketing Operations Performance.
- Ability to read and understand campaign plans and first-party data dependencies.
- Excellent understanding of audience development and data segmentation.
- Demonstrated Marketing domain experience with concepts like ROMI and ABM.
- Experience with customer data platforms (CDP), CRM, and marketing automation.
Nice-to-haves
- Experience with Adobe Experience Platform and Real-Time CDP.
- Experience with Marketo and Salesforce Marketing Cloud Account Engagement (Pardot).
- Ability to innovate and think creatively to solve complex problems.
- Demonstrated commitment to continuous improvement and learning.
- Entrepreneurial spirit and ability to take initiative.
- Strong analytical skills with a focus on data analysis and interpretation.
Benefits
- 401(k) program with 6% employer match.
- Employee Stock Purchase Program with 15% discount.
- Student loan repayment program up to $10k.
- Company paid life and disability plans.
- Generous paid time off.
- Comprehensive medical, dental and vision coverage.
- Health spending account with employer contribution.
- Paid flex days to support mental wellbeing.
- Gym membership discounts.
- Hybrid home/office schedule.
- Paid parental leave.
- Fertility benefits.
- Paid bereavement leave.
- Company gift matching program.
- Employee resource groups.
- Paid volunteer days.
- Education Assistance Program.
- Robust job skills training and Professional development opportunities.
