Director, Marketing & Demand Generation

$110,000 - $150,000/Yr

CaryHealth - Washington, DC

Full-time - Mid Level

Washington, DC

About the position

The Director, Marketing & Demand Generation at CaryHealth is responsible for leading marketing efforts to enhance the company's brand and drive demand for its digital health solutions. This role involves developing and executing strategies for demand generation, account-based marketing, and orchestrating various marketing programs to achieve pipeline goals. The ideal candidate will have a strong background in B2B marketing, particularly within the digital health sector, and will work closely with sales and product teams to ensure alignment and effectiveness in marketing initiatives.

Responsibilities

• Develop overarching strategy and plan to generate an increasing flow of qualified leads.
• Own the strategy and direction of the event series to amplify the CaryHealth brand.
• Design overarching strategy for CaryHealth's presence at industry events.
• Foster relationships with sales leadership and client executives to deliver programs across customer journeys.
• Interlock with teams to ensure alignment on priorities and planning.
• Align with brand, campaign, and product marketing teams for consistent branding and messaging.

Requirements

• Bachelor's degree in marketing, communications, business, or related field.
• 4+ years of proven work experience in demand/field marketing, campaign management, or growth marketing.
• Strong analytical skills to derive actionable insights from data.
• Experience in spearheading and optimizing performance marketing campaigns.
• Experience with marketing and AI marketing tools.
• Strong B2B marketing experience.
• Ability to build and manage SaaS marketing funnels.
• Strong communication and teamwork abilities.
• Excellent organizational skills and attention to detail.
• Flexibility to adapt to changing priorities.

Nice-to-haves

• Experience in the Pharma/Life sciences industry or clinical development area.
• Proven ability to build and deploy multi-channel go-to-market plans.
• Ability to think strategically and see the bigger picture.
• Superior communication skills to navigate the organization and generate buy-in.
• Self-starter with agility to thrive in a test, learn, optimize environment.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick, Federal Holidays, Floating Religious & Cultural Days)
• Life Insurance
• Company laptop
• Commuter Benefits
• Parental & Pregnancy Leave