Director, Marketing - Digital Experience

$182,500 - $258,350/Yr

Wolters Kluwer - Waltham, MA

Full-time - Senior

Hybrid - Waltham, MA

Publishing Industries

About the position

The Director of Marketing - Digital Experience will lead digital marketing initiatives across various customer segments, focusing on pipeline creation, revenue retention, and enhancing brand reputation. This role involves managing digital campaign activations, search engine marketing, paid social programs, web marketing, SEO, and database marketing, while overseeing a team of professionals and vendors. The position is part of the Marketing Leadership team and reports to the VP of Clinical Effectiveness Marketing and Communications.

Responsibilities

• Develop and implement digital marketing strategies to identify solution buyers and improve brand reputation.
• Lead and manage digital campaign activations, ensuring they meet market commitments and are optimized for performance.
• Manage the website program to optimize inbound lead generation and improve user experience and SEO rankings.
• Oversee SEM and paid social media strategies to achieve market coverage and lead volume targets.
• Increase the lead flow process from inbound to nurture, ensuring all leads have a conversion path.
• Manage the database marketing program, focusing on data accuracy and compliance with regulations.
• Implement lifecycle marketing programs to nurture buyers and users.
• Oversee the marketing technology program, ensuring efficient system integrations and monitoring ROI.
• Manage relationships with technology vendors and oversee contract negotiations and implementations.
• Manage the budget for marketing technology investments, ensuring alignment with priorities and ROI.
• Provide guidance and performance management to a team of digital marketing professionals.
• Collaborate with cross-functional teams to align digital marketing strategies with business goals.
• Stay current with digital marketing trends and best practices.

Requirements

• Bachelor's degree or equivalent required.
• 10+ years of experience in digital marketing, managing digital campaigns, and marketing technology.
• 5+ years of experience in a leadership or management role overseeing a team of digital marketing professionals.
• Experience with search engine marketing (SEM), web marketing, SEO, and database marketing.
• Familiarity with digital marketing technologies, including Marketo.
• Strong analytical skills to interpret data and make data-driven decisions.
• Ability to communicate and collaborate with cross-functional teams and senior-level individuals.

Nice-to-haves

• Experience with Marketing AI and other emerging digital marketing technologies.

Benefits

• 401(k)
• Commuter assistance
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Paid parental leave