Director, Marketing Events

Immersive Dynamics - Boston, MA

Full-time - Director

Remote - Boston, MA

251-500 employees

About the position

The Director of Marketing Events at Immersive Labs will lead the marketing efforts for the Cyber Drill experience, reporting to the Senior Director of Global Revenue Marketing. This role is pivotal in shaping the marketing strategy for a new class of cyber risk reduction and workforce readiness, focusing on managing and executing the company's presence at key global events, developing promotional programs, and enhancing engagement with target accounts.

Responsibilities

• Manage and execute the presence at Tier One Global Events, focusing on key industry events.
• Develop and execute a comprehensive event calendar for the Immersive Labs Cyber Drills experience across global locations.
• Coordinate and manage all aspects of event production, including venue sourcing, vendor management, and on-site execution.
• Develop and implement an end-to-end promotional program to drive engagement and attendance with target accounts.
• Identify and develop internal talent to build a robust team for delivering high-quality Cyber Drill experiences.
• Develop sponsorship packages and proposals tailored to sponsors' needs and secure sponsor partners.
• Develop training materials and programs to enable partners to deliver their own versions of the event.
• Pilot and evaluate new event formats and experiences to gauge effectiveness and attendee engagement.

Requirements

• Demonstrated experience in event planning and management, focusing on delivering unique and innovative experiences.
• Strong project management skills with the ability to handle multiple projects simultaneously.
• Creative thinker with a passion for challenging convention and pushing the boundaries of what is possible.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional and geographically dispersed teams.
• Proven track record of taking ideas from conception through to a best-in-class scaled program delivered through multiple channels.

Benefits

• Health, Dental and Disability insurance
• Fully paid sick leave and mental health support
• 5% contribution matched 401K
• 33 days holiday
• 12 weeks enhanced parental leave
• 2 volunteering days
• A day off for your birthday
• Career and learning development through the platform and 'Learn Anything' fund
• Recognition & Rewards for great work and living company values