Director, Marketing & Fan Engagement

$58,500 - $62,000/Yr

Rensselaer Polytechnic Institute - Troy, NY

Full-time - Mid Level

Troy, NY

Educational Services

About the position

The Director of Marketing and Fan Engagement at Rensselaer Polytechnic Institute is a pivotal role responsible for managing the institution's athletic marketing programs. This position involves collaborating with institutional staff to organize and promote annual signature events such as Homecoming & Reunion and Family Weekend. The Director will oversee both print and digital marketing campaigns aimed at supporting revenue generation and enhancing publicity for all 23 RPI Athletics teams. Additionally, the Director will manage game-day event operations for all home football and hockey contests, ensuring a seamless and engaging experience for fans and participants alike. In this role, the Director will be expected to develop and implement innovative marketing strategies that resonate with the community and enhance fan engagement. This includes leveraging various media channels to promote athletic events and initiatives, as well as analyzing the effectiveness of marketing efforts through data interpretation. The Director will also be responsible for fostering positive relationships with stakeholders, including students, alumni, and the broader community, to build a strong support network for RPI Athletics. The position requires a commitment to working irregular hours, including weekends and holidays, to ensure the success of athletic events and marketing campaigns. The Director will play a crucial role in shaping the public perception of RPI Athletics and driving attendance and participation in athletic events.

Responsibilities

• Manage the institution's athletic marketing programs.
• Collaborate with institutional staff on annual signature events such as Homecoming & Reunion and Family Weekend.
• Oversee print and digital marketing campaigns that support revenue generation and publicity for all 23 RPI Athletics teams.
• Manage game-day event operations for all home football and hockey contests.
• Develop and implement innovative marketing strategies to enhance fan engagement.
• Analyze marketing efforts and interpret data to assess effectiveness.
• Foster positive relationships with stakeholders, including students, alumni, and the community.

Requirements

• Bachelor's Degree in a related field.
• 3-5 years of related and progressively responsible experience.
• Excellent oral and written communication skills.
• Strong organizational skills.
• Excellent interpersonal skills.
• Strong analytical skills and ability to interpret data.
• Ability to work effectively under pressure and meet established goals and objectives.
• Ability to work with a diverse population.
• Strong computer skills and knowledge.
• Demonstrated ability to manage details.
• Skills in fostering positive relationships, teamwork, and cooperation.
• Ability to work irregular hours including weekends and holidays.
• Knowledge and prior experience with media advertising including digital graphic design.

Benefits

• Comprehensive and affordable benefits package.
• Stable pay growth.
• Comprehensive retiree medical and prescription plan.
• Health and welfare program for financial security and protection during employment.