Director, Marketing (Fragrances)

$145,000 - $185,000/Yr

Revlon - New York, NY

Full-time - Senior

New York, NY

Chemical Manufacturing

About the position

The Director of Fragrance Marketing will report directly to the VP, Fragrance Marketing. Candidate will be responsible for leading brand strategy & brand development that will drive profitable growth from a global perspective and will lead and collaborate with the US Sales team on all customer and sales marketing strategic plans and activations. This is a unique opportunity to lead end to end, from development to activation. The ideal candidate will drive thought leadership and identify gaps in our channel strategy, current offerings and new territories. The candidate will drive the development of marketing plans and strategies for fragrances, utilizing their prior knowledge of marketing activities to help launch innovative new products and campaigns on strategy, on-time and within budget. This person will have a deep understanding of the US consumers in order to build the brand and communication strategy. They will work cross-functionally with sales to ensure go-to-market strategies reflect the global brand vision and maximize customer go-to-market initiatives. Oversee and manage non-Revenue P&L objectives and forecasting.

Responsibilities

• Leadership role that manages all aspects of the marketing mix: develops and executes brand plans, innovation strategy, and go-to-market activities to achieve brand objectives, with responsibility for core inline portfolio and innovation
• Develop strategic brand plan, complete with outlined objectives, strategy and tactics ensuring growth goals are met
• Provide category expertise and leadership, analyzing portfolio and competitive category to make recommendations on new product launches, pricing strategy, and portfolio rationalization based on sales and profit analysis
• Lead the new product development and execution process from ideation to launch including developing concept/claims/storytelling, creative and pack design brief based on consumer insights and financial business case recommending cost of good and pricing targets
• Lead fragrance development process including briefing & evaluation in partnership with in-house fragrance evaluator
• Lead brand asset & packaging design creation including briefing, shoots, tool kit creation in partnership with in-house creative, external agencies, package design team
• Develop and manage the marketing support activations to drive core base business and innovation
• Manage the relationship, communication & approval processes ensuring approval deadlines are met and timelines are followed strictly
• Oversee fragrance promotional development & execution
• Lead the development and execute marketing programs for the US region, ensuring successful implementation of the plan
• Create unique marketing campaigns & Innovative customer solutions that drive retail sales and profitability
• Drive US media strategy and build media plan in collaboration with the media team
• Leverage data insights to provide recommendations for new brand and product opportunities based upon competitive analysis
• Drive the growth and development of assigned categories through the proposal and execution of the portfolio / product strategy and its promotional calendar
• Serve as the marketing resource to the Sales teams
• Develop and steer strategy for non-revenue budget and oversee forecasting each season
• Make strategic recommendations for print collaterals and supervise production
• Ensure brand cohesiveness across all brick & mortar doors & .com
• Provide guidance on forecasting for Innovations and promotional programs working in close collaboration with Sales Operations, Business Development and Global
• Responsible for coaching and development of team members and/or direct reports.

Requirements

• 10 + years of marketing experience in Beauty/Fragrance marketing or brand management
• Bachelor's Degree
• Understanding of the US fragrance market and Beauty channels including e-commerce
• Ability to lead new product development and execute against all product initiatives
• Strong strategic, analytical, and problem-solving skills
• Knowledge in all areas of marketing including the ability to provide analytical insights, develop and implement marketing programs
• Understanding of P&L and financial ROI planning
• Knowledge of the US media landscape and ability to drive media strategy and plan
• Ability of lead the US communication plan
• Ability to work collaboratively across functions, work independently, and take initiative when appropriate
• Creative thinking and flexibility - ability to multitask and handle pressure in a fast-paced environment
• Time management skills and ability to prioritize projects as necessary
• Good verbal and written communication skills
• Negotiation skills, problem solving and conceptual thinking
• Ability to manage through ambiguity
• Customer and brand focused mindset
• Knowledge of market trends and consumer preferences
• Advanced proficiency in Microsoft Excel (i.e. v-lookups, formulas, linked spreadsheets)
• Proficiency in Microsoft Word, Outlook & PowerPoint
• Experience managing direct report(s)

Benefits

• Medical, dental, and vision benefits
• Company-paid basic life insurance policy
• Long-term disability
• Supplemental life insurances
• Flexible spending accounts
• Critical illness insurance
• Group legal
• Identity theft protection
• 401k Retirement Savings Plan
• Company-paid short-term disability insurance
• 4 weeks of vacation, pro-rated based on date of hire for the 1st year of employment
• Twelve paid holidays throughout the calendar year