Director, Marketing - GI Digital Solutions (Center Valley, PA)

Olympus - Center Valley, PA

Full-time - Director

Center Valley, PA

5,001-10,000 employees

Merchant Wholesalers, Durable Goods

About the position

The Marketing Director is responsible for directing the marketing efforts to grow multiple Digital Solutions product lines within our Endoscopy business. This role involves developing the vision, goals, strategies, and tactics necessary to achieve commercial business success with these product lines. The Marketing Director will lead the development of the annual marketing, revenue, and expense plans related to these products. The Digital Solutions product lines include a mix of existing software products and future hardware, software, and service solutions that Olympus is developing and bringing to market. This Director will play an integral part in helping to define and commercialize these future products and services, collaborating with global and regional colleagues across multiple departments and functions. Initially, the Marketing Director may function as an individual contributor but is expected to transition into a leadership role, responsible for recruiting and managing a team of marketing professionals. This includes managing performance, enabling professional development, and ensuring timely completion of business objectives. The Director will lead the creation of the annual commercial business plan, ensuring alignment across the organization with leadership and support teams. Success will be measured through corresponding KPIs, and the Director will manage results accordingly. The role requires close collaboration with Sales leaders to ensure the effective execution of the Commercial Business plan, including the launch of new products and other business initiatives. The Marketing Director will also work with the supply chain organization to ensure high-quality service for customers and maintain relationships with Health Care Professionals while adhering to Olympus's code of ethics and compliance guidelines. Additionally, the Director will be responsible for developing and presenting business results during monthly and quarterly business review meetings, as well as identifying clinical and economic study requirements based on business objectives.

Responsibilities

• Lead the creation of the annual commercial business plan outlining vision, goals, strategies, and tactics.
• Ensure alignment across the organization with leadership and support teams.
• Measure the success of strategies with corresponding KPIs and manage results accordingly.
• Recruit, lead, and manage a team of product managers, providing direction and establishing goals and objectives.
• Provide coaching, development, and training to team members, helping to overcome problems and manage roadblocks.
• Provide direction to product managers on executing the commercial business plan, including product launches and value proposition development.
• Work closely with Sales leaders to ensure collaboration on executing the Commercial Business plan.
• Collaborate with the supply chain organization to ensure high-quality service for customers.
• Identify and maintain relationships with Health Care Professionals following compliance guidelines.
• Define strategic relationships to meet sales and marketing objectives.
• Evaluate study proposals based on business objectives and requirements.
• Build strong relationships internally with other product marketing teams and Global counterparts.
• Communicate business results and updates on key initiatives to Senior Leadership.
• Develop and present business results during monthly and quarterly business review meetings.

Requirements

• Bachelor's Degree in Marketing or related field.
• Minimum of 10 years of experience in Sales and/or Marketing within the Medical Device or IT industry.
• Experience evaluating a market and developing and implementing strategies.
• Experience managing complex projects to successful completion.
• People management experience.

Nice-to-haves

• Master's Degree or MBA.
• Experience with software used in medical facility settings.
• Ability to develop and execute business strategy by directing teams and resources.
• Ability to motivate cross-functional resources in a matrix environment.

Benefits

• Paid parental leave
• Health insurance
• Dental insurance
• Tuition reimbursement
• Adoption assistance
• Employee assistance program
• Vision insurance
• 401(k) matching
• Opportunities for advancement