Director Marketing HCP

$191,000 - $238,800/Yr

Acadia Pharmaceuticals - San Diego, CA

Full-time - Senior

San Diego, CA

Professional, Scientific, and Technical Services

About the position

The Director of Marketing HCP at Acadia Pharmaceuticals is responsible for directing and overseeing the marketing strategy and tactical plans that drive brand commercialization to healthcare professionals (HCPs) across various marketing channels. This role involves both individual contribution and leadership of the HCP marketing team, ensuring effective brand strategy execution and collaboration with cross-functional teams.

Responsibilities

• Leads the brand strategy and message evolution, developing promotional materials for execution across channels.
• Functions as both an individual contributor and leader of the HCP marketing team within the brand team.
• Drives the brand planning process cross-functionally across the organization.
• Interprets and translates scientific clinical data and market research insights into commercial strategy.
• Leads the peer-to-peer strategy and execution through marketing channels not currently handled by marketing operations.
• Partners with sales training and leadership to optimize promotional materials for sales meetings.
• Responsible for strategic development and execution oversight of marketing activities related to medical conventions and trade shows.
• Develops and delivers presentations to commercial management and other internal groups.
• Develops strong external relationships with Key Opinion Leaders (KOLs) and drives KOL strategy for the brand.
• Manages commercial advisory boards and collaborates with medical on advisory board activities.
• Collaborates with the Consumer Marketing team to ensure effective consumer activation activities by Field and impact with HCPs.
• Designs and shapes HCP media strategy and digital tactics, tracking and optimizing on an ongoing basis.
• Measures the impact of brand marketing activities and adjusts course where appropriate.
• Responsible for the development and management of the US HCP promotions budget.
• Oversees market analysis, monitors competitive activity, and identifies customer needs.
• Ensures compliance with Medical Legal Review (MLR) processes and corporate policies.
• Manages multiple agencies to lead the development of HCP brand tactical and strategic plans.

Requirements

• Bachelor's degree in marketing, health care, business administration or related field; MBA preferred.
• Minimum of 10 years marketing experience, with at least 8 years in the pharmaceutical or biotech industry.
• Minimum of 2 years in a leadership role required.
• Strong biopharmaceutical brand management experience and demonstrated multi-channel tactical expertise.
• Experience interfacing with medical affairs.
• Ability to work successfully in a dynamic, fast-paced, team-oriented environment.
• Strong negotiating skills and ability to influence senior leaders.

Nice-to-haves

• Neurology therapeutic experience preferred but not required.

Benefits

• Vision insurance
• Parental leave
• Paid holidays
• Sick time
• Tuition assistance
• 401(k) with company match