Director Marketing Innovation & Lifestyle Nutrition (Vital Proteins, Garden of Life, Carnation)

$170,000 - $230,000/Yr

Nestlé - Bridgewater Township, NJ

Full-time - Senior

Bridgewater Township, NJ

Food Manufacturing

About the position

The Director of Marketing Innovation & Lifestyle Nutrition at Nestlé Health Science is responsible for identifying and commercializing future value drivers and US commercial opportunities for the Lifestyle brands. This role involves developing and executing long-term innovation strategies, incubating new opportunities, and bringing innovative products to market, with a goal of generating significant new value creation. The position requires collaboration across various teams to ensure successful execution and scaling of new brands and business models.

Responsibilities

• Identify and commercialize opportunities in new growth areas that will expand the business boundaries and be future value drivers.
• Incubate projects in growth areas - develop hypothesis, design, execute and measure to build business case for full commercialization.
• Refine existing business ideas through research and customer feedback.
• Discover unmet customer needs and extract customer needs/challenges that inspire ideas for future value drivers.
• Evaluate new opportunities - organic and inorganic.
• Collaborate with a network of internal and external partners to identify, launch and refine business ideas.
• Partner across the Brand Leadership Teams to develop opportunities and leverage expertise from COE's and Brand leads.
• Build cross-functional teams that can go from concept creation to graduation of concepts into businesses for scaling.
• Develop plans and execute end-to-end work to launch new opportunities.
• Present recommendations, key findings, progress and challenges to Leadership Team(s).

Requirements

• Bachelor's degree in related discipline from an accredited institution required.
• MBA/Master's degree preferred.
• 10+ years of strategic CPG brand marketing experience in progressively responsible leadership roles. Consumer health/wellness experience preferred.
• 5+ years of experience in a leadership capacity.
• 3+ years of experience in an innovation capacity preferred.
• Experience in driving transformation efforts with proven results in delivering strong sales and profit growth.
• Relevant marketing/brand experience in a fast-paced, product-oriented and consumer-driven company.
• Experience building new business opportunities and operationalizing them into the market.
• Experience in CPG, consumer health or pharma industries.

Nice-to-haves

• Broad knowledge of the growth process including inorganic and organic strategies
• Expertise within marketing vehicle prioritization, budgeting, ROI quantification
• Ability to articulate business case and influence key stakeholders
• Self-starter with high energy, with curiosity, autonomy, and a sense of urgency
• Highly results oriented with strong financial and strategic acumen
• Inspirational leader with experience developing people and driving change
• Ability to continuously look outwards for external opportunities, competitive intelligence, new trends
• Strong executive presence; capable of forging deep cross-functional relationships and influencing laterally at senior levels
• Tenacity, passion and ability to take the lead in identifying and pursuing new business opportunities

Benefits

• 401k with company match
• Healthcare coverage
• Performance-based incentives
• Broad range of other benefits