Director, Marketing Insights & Advanced Analytics

$190,100 - $250,000/Yr

Levi's

Part-time,Full-time - Senior

10,001+ employees

Specialty Trade Contractors

About the position

As the Director of Marketing Insights & Advanced Analytics at Levi Strauss & Co., you will play a pivotal role in shaping the strategic direction of our marketing initiatives through data-driven decision-making. This highly visible position is part of the global Marketplace Insights team, where you will inspire, optimize, measure, and track marketing activations for the Levi's brand. Your expertise will be critical in instilling a culture of iterative testing and learning, ensuring that consumer insights are at the forefront of our marketing strategies. You will collaborate closely with both global and regional Marketing teams to represent the voice of the consumer, infusing insights into marketing briefs and leveraging consumer feedback to evaluate media campaigns. Additionally, you will influence investment choices through marketing mix modeling, ensuring that our marketing efforts are both effective and efficient. In this role, you will lead the generation and delivery of insights that inform marketing strategy and activations, utilizing consumer and market data, measurement and analytics techniques, and data science. You will translate complex business issues into actionable consumer learning plans, driving improved marketing effectiveness through advanced analytics tools. Your responsibilities will also include defining the approach and rollout of global marketing ROI measurement and KPI programs, informing the development and evaluation of advertising campaigns, and leading social listening initiatives to evaluate marketing and partnership strategies. You will be tasked with identifying improved tools and methodologies to enhance insight generation and actionability, integrating insights tools with other internal data resources, and leveraging existing learnings to address business questions. As a leader, you will manage and develop a team of three direct reports, fostering a collaborative environment that encourages growth and innovation. Your strong understanding of media mix modeling, incrementality testing, and marketing spend optimization will be essential in driving the success of our marketing initiatives. With a focus on consumer advocacy, you will be willing to take a fact-based perspective that may challenge the status quo, ensuring that our marketing strategies resonate with our target audience.

Responsibilities

• Lead the generation and delivery of insights to inform marketing strategy & activations, using consumer and market data, measurement and analytics techniques, and data science.
• Drive improved marketing effectiveness and efficiency via advanced analytics tools.
• Define the approach and rollout of the global marketing ROI measurement and KPI programs.
• Inform development and evaluation of advertising campaigns.
• Lead social listening, leveraging social media tracking to inform and evaluate marketing and partnership strategies.
• Identify improved tools and ways of working to enable increased insight and actionability.
• Integrate Insights tools with other internal data resources.
• Leverage existing learnings and secondary sources as appropriate to address business questions and synthesize knowledge.
• Manage and develop an existing team of 3 direct reports.

Requirements

• 9+ years of experience in marketing insights and advanced analytics.
• Strong understanding of media mix modeling, incrementality testing, marketing spend optimization, and advanced analytics techniques.
• Experience with qualitative and quantitative research and applications across the consumer journey.
• Extensive experience in product and concept testing techniques.
• Bachelor's degree or higher in relevant field: Business, Psychology, Analytics.
• Experience on the client side, ideally within FMCG or apparel industries, or as a consultant with a strong Insights organization.
• Ability to diagnose issues, synthesize information, and relay outcomes in clear, actionable manner.
• Fierce consumer advocate willing to take an unpopular, fact-based perspective in service to our consumers.
• Knowledgeable about the Insights landscape, range of tools, capabilities, suppliers and best practices.
• Experience managing and coaching direct reports.

Benefits

• 401K match: $1.25 for every $1.00 you contribute up to the first 6% of pay you save.
• Five hours of paid volunteer time per month with nonprofit organizations.
• Product discount of 60% off regular-price merchandise.
• Paid Family Leave.