Director, Marketing-IV

Simon Management Assoc, LLC - Coral Springs, FL

Full-time - Mid Level

Coral Springs, FL

5,001-10,000 employees

About the position

The Marketing Manager will be responsible for developing and executing an annual marketing plan that aligns with corporate objectives and enhances the financial performance of the shopping center. This role involves strategic business development, retailer relationship management, and oversight of marketing budgets and programs to drive sales and traffic to the property.

Responsibilities

• Develop and execute an annual marketing plan that supports corporate marketing objectives and impacts financial goals.
• Implement business development revenue opportunities including mall assets and media assets.
• Develop and implement retailer intensification strategies to drive awareness and sales.
• Promote platform program opportunities and foster relationships with key retail partners.
• Implement corporate direction regarding national and regional brand marketing initiatives at the field level.
• Create annual marketing budgets based on retailer dues and allocate expenses appropriately.
• Forecast and maximize marketing dollars by analyzing sales performance and ROI on marketing programs.
• Manage data input and use of Salesforce related to tourism and deal management.
• Oversee and execute tourism programs as applicable.
• Coordinate visual merchandising, signage, and advertising programs for the shopping center.
• Manage marketing work surrounding center renovations and expansions.
• Provide input on media plans and channels for effective audience reach.
• Work with PR agency to enhance property perception and manage local media relations.
• Drive growth and engagement of social media channels and data collection efforts.
• Develop professional business relationships with center retailers.
• Oversee management and budget of Guest Services operations.
• Drive growth of Simon Gift Card programs.
• Oversee financial forecasting for the marketing department and programs.
• Hire and oversee the Marketing Administrative Assistant.
• Participate in Manager on Duty rotation and other management responsibilities.

Requirements

• BA or BS degree with emphasis in sales, marketing, or business.
• 4-6 years of experience in strategic marketing, event management, sales, sponsorship, and budgeting.
• Knowledge of retail management, marketing, and advertising, with a working knowledge of the media industry.
• Excellent interpersonal, communication, selling, and negotiation skills.
• Superior computer skills and effective communication abilities in various formats.
• Flexibility to work varied schedules including weekends and evenings.
• Strong team building and coaching skills.
• Ability to handle multiple projects simultaneously.
• Some overnight travel required.
• Ability to think strategically.