Director, Marketing Measurement

Rocket Companies - Detroit, MI

Full-time - Senior

Detroit, MI

About the position

The Director of Marketing Measurement will play a pivotal role in data-driven decision-making at Rocket Mortgage. This strategic position will oversee the development and implementation of measurement frameworks to evaluate full funnel media campaign performance. Through close collaboration with cross-functional teams, the Director will ensure consistency in measurement and reporting, support stakeholders in the interpretation of campaign results, and enable the optimization of media investments in line with business objectives. The role requires a strong leader who can mentor a team of data analysts and foster a culture of continuous learning and high performance. In this position, the Director will develop and implement a robust measurement framework to track, analyze, and optimize marketing campaigns across various channels. Utilizing advanced analytics techniques and testing methodologies, the Director will uncover actionable insights that drive campaign performance. The role also involves partnering with marketing, sales, and product teams to align measurement strategies with business objectives, ensuring that data-driven decision-making is at the forefront of all marketing efforts. The Director will be responsible for developing standardized reporting processes and dashboards to communicate clear and actionable insights to key stakeholders. Identifying opportunities to optimize marketing efforts based on data-driven insights will be crucial to ensuring maximum ROI. Additionally, the Director will stay abreast of industry trends and best practices to maintain a cutting-edge measurement strategy, positioning Rocket Mortgage as a leader in marketing measurement.

Responsibilities

• Oversee and develop a team of data analysts, fostering a culture of continuous learning and high performance.
• Develop and implement a robust measurement framework to track, analyze, and optimize marketing campaigns across various channels.
• Utilize advanced analytics techniques and testing methodologies to uncover actionable insights and drive campaign performance.
• Partner with marketing, sales, and product teams to align measurement strategies with business objectives and ensure data-driven decision-making.
• Develop standardized reporting processes and dashboards to communicate clear and actionable insights to key stakeholders.
• Identify opportunities to optimize marketing efforts based on data-driven insights, ensuring maximum ROI.
• Stay abreast of industry trends and best practices to maintain a cutting-edge measurement strategy.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field; Master's degree preferred.
• Minimum of 5-7 years of experience in marketing analytics, campaign measurement, or a related field.
• Proven track record of leading and developing high-performing teams.
• Proficiency in data analysis and visualization tools such as Excel, SQL, Tableau, Power BI, or similar.
• Strong understanding of digital marketing channels and metrics (e.g., SEO, SEM, social media, email marketing).
• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.
• Strong leadership and team management abilities.
• High level of analytical and problem-solving skills.
• Ability to drive alignment and collaboration across cross-functional teams.

Nice-to-haves

• Experience with marketing automation platforms and CRM systems.
• Background within the FinTech industry or a related field.

Benefits

• Health benefits for employees and their families.
• Support for individual well-being and peace of mind.
• Opportunities for continuous learning and development.