Director, Marketing Operations

Gep-Sa - Clark, NJ

Full-time - Senior

Clark, NJ

Professional, Scientific, and Technical Services

About the position

The Director of Marketing Operations at GEP is responsible for overseeing lead generation operations and ensuring accountability across the marketing department. This role involves customizing marketing technology to meet user needs, managing the marketing budget, and leading process development and marketing analytics. The position emphasizes the application of AI in transforming marketing processes and requires strong leadership to build and develop a high-performing team.

Responsibilities

• Track and report on the entire marketing funnel including volume, velocity, conversion stage-to-stage, and average value.
• Ensure the marketing department can correctly report on the ratio between customer lifetime value and customer acquisition cost, by marketing acquisition tactic.
• Regularly inform stakeholders across marketing, sales, and finance of insights on marketing performance to ensure cross-functional alignment on the best possible data-driven marketing strategy.
• Own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented, and customized to meet the needs of the marketing department.
• Help prepare and administer the marketing budget and ensure marketing costs are tracked correctly.
• Ensure processes are designed, documented, understood, and followed in a way that minimizes bad or incomplete data.
• Continually work to simplify systems and processes, avoiding customization bloat and over-engineered processes.
• Manage, build, and lead a strong team by coaching and developing existing members and closing talent gaps where needed through acquisition of new team members.
• Negotiate contracts with vendors.

Requirements

• 10-15+ years of experience in lead generation and marketing operations, including 8+ years of management experience.
• Direct, hands-on experience in work process re-engineering, particularly with the use of AI to transform, streamline, or collapse lead generation and marketing operations activities.
• Proven experience with change management and organizational transformation.
• Balance of strategic vision and tactical execution.
• Strong analytical skills and leadership presence.
• Excellent planning, organizational, and project management skills.
• Demonstrated experience designing an innovative marketing technology stack.
• Direct experience in the enterprise software industry and SaaS.