Director, Marketing Operations

$150,000 - $185,000/Yr

Unclassified - Austin, TX

posted 3 months ago

Full-time - Senior
Remote - Austin, TX

About the position

NinjaOne is searching for a proactive, self-motivated Director of Marketing Operations to lead our high-performing team. In this crucial role, you'll manage our global marketing systems, processes, data, and insights, and drive operational efficiencies and growth initiatives to ensure effectiveness across all marketing activities. As a strategic leader and practical executor, you'll champion real-time communication, enhancing team responsiveness and decision-making. Reporting directly to the VP of Revenue Marketing, your influential leadership will be pivotal in fostering a culture of robust team development and inspiring your team to reach new heights. You will oversee the global marketing operations team and enhance the overall effectiveness of the marketing department. This includes defining and implementing the vision and strategy for marketing operations, aligning with the company's growth objectives. You will train and support team members to ensure adherence to best practices and internal processes. Additionally, you will lead the management and enhancement of the marketing technology ecosystem, evaluating new technologies and add-on applications to boost team performance. Your responsibilities will also include managing the integration and technical facets of all key systems, including marketing automation, lead routing, sales email tools, and web chat, to generate, distribute, and report on leads and pipeline. You will manage the Pardot SFDC integration, ensuring high data quality within the database for dependable business insights. Furthermore, you will oversee vendor relationships within our marketing operations technology stack and streamline the marketing operations project management lifecycle to ensure top-tier communication and responsiveness across departments and functions. You will take ownership of the buyer's journey from lead capture through to deal closure, including sales handoff, nurturing, and demo creation. Your role will also involve analyzing and reporting on marketing and sales activities, assessing their effectiveness and impact on the business, and designing dashboards that enable the marketing team to measure KPIs effectively. This position requires a detail-oriented decision-maker with strong analytical skills, possessing hands-on experience in reporting and data analysis. You will thrive in managing multiple cross-functional projects simultaneously in a fast-paced, ever-evolving environment, and you will be expected to align with our values of Curiosity, Integrity, Kindness, Humility, and Builders, creating an environment where these values flourish in our teams.

Responsibilities

  • Oversee the global marketing operations team and enhance the overall effectiveness of the marketing department.
  • Define and implement the vision and strategy for marketing operations, aligning with the company's growth objectives.
  • Train and support team members to ensure adherence to best practices and internal processes.
  • Lead the management and enhancement of the marketing technology ecosystem; evaluate new technologies and add-on applications to boost team performance.
  • Manage the integration and technical facets of all key systems, including marketing automation, lead routing, sales email tools, web chat, etc.
  • Manage the Pardot SFDC integration, ensuring high data quality within the database for dependable business insights.
  • Oversee vendor relationships within our marketing operations technology stack.
  • Streamline the marketing operations project management lifecycle to ensure top-tier communication and responsiveness across departments and functions.
  • Oversee and expand processes that uphold best practices in lead capture, lead distribution, campaign management, data enrichment, and sales outreach.
  • Set functional priorities, allocate resources, and establish a cross-team strategy for technology governance, analytics, and marketing investments.
  • Collaborate closely with demand generation teams to develop sophisticated email nurture streams for prospects and customers at various stages.
  • Build and oversee all list segmentation within Pardot for demand generation teams to leverage for targeted email marketing across North America, Europe, and APAC.
  • Take ownership of the buyer's journey from lead capture through to deal closure, including sales handoff, nurturing, and demo creation.
  • Develop processes tailored to regional needs, such as GDPR compliance for EU residents.
  • Analyze and report on marketing and sales activities, assessing their effectiveness and impact on the business.
  • Design and maintain dashboards that enable the marketing team to measure KPIs effectively.
  • Review and refine our lead scoring model to optimize lead routing and nurturing.
  • Conduct continuous audits and management of the Pardot asset inventory.

Requirements

  • 6+ years of experience in Sales and Marketing Operations.
  • 4+ years of leadership experience, managing a team of operations professionals.
  • Experience working with Marketing and Sales teams in a B2B SaaS environment.
  • Experience working with sales email tools like SalesLoft or Outreach.
  • Experience with attribution models, funnel types, and campaign ROI frameworks.
  • Highly skilled in Salesforce (SFDC Certification preferred).
  • Highly proficient in marketing automation systems (Pardot) and integrating systems with other technologies.
  • Detail-oriented decision-maker with strong analytical skills, possessing hands-on experience in reporting and data analysis.
  • Adept strategist and hands-on implementer, thriving in managing multiple cross-functional projects simultaneously in a fast-paced environment.
  • Proven experience in managing a global team and navigating the complexities of multi-language marketing assets.
  • Technically proficient with a proactive approach to process improvement.

Nice-to-haves

  • Salesforce Certification
  • Experience with Pardot
  • Experience in B2B sales
  • Strong communication skills

Benefits

  • Health insurance
  • Unlimited paid time off
  • Dental insurance
  • 401(k)
  • Paid time off
  • Vision insurance
  • Life insurance
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