Director, Marketing, Sterling Brand

The Director of Marketing for the Sterling brand is responsible for directing marketing across all channels and customer touchpoints. This role involves leading advertising and marketing activities, as well as the creation and execution of all marketing strategies. The individual will oversee a team responsible for product launches, customer engagement, and the brand's short- and long-term strategy. This position requires collaboration with cross-functional teams to identify needs, define requirements, and lead the go-to-market strategy, while managing overall brand awareness and demand generation for the Sterling brand.