Director, Marketing Strategy - Beauty

Macy's - New York, NY

Full-time - Senior

New York, NY

General Merchandise Retailers

About the position

The Director, Marketing Strategy at Macy's, Inc. plays a pivotal role in shaping the marketing landscape for the beauty sector. This position is designed for a strategic thinker who can build meaningful connections with consumers and create integrated brand partnerships. The Director will lead a team in developing and executing comprehensive marketing strategies that align with the company's seasonal sales goals and product priorities. This role requires a deep understanding of consumer behavior and market trends to ensure that brand stories resonate with the target audience and drive business growth. In this capacity, the Director will cultivate strong relationships with merchants, leading seasonal planning efforts to prioritize product launches and inform event architecture, campaigns, and customer messaging. The Director will also be responsible for crafting innovative marketing activations, such as events and pop-ups, aimed at creating buzz and emotionally engaging the target audience. A key aspect of this role is the ability to develop clear and compelling creative briefs that leverage customer data, insights, and competitor analysis to guide content and messaging. The Director will balance creativity with data analysis to inform marketing decisions, ensuring brand consistency and effectiveness across all channels. This includes continuously evolving the customer journey to deliver the right message to the right audience at the right time through the appropriate channels. The role fosters a collaborative environment where marketing, merchandising, and other teams work together seamlessly to achieve common goals.

Responsibilities

• Develop and execute marketing plans across key timeframes, categories, and event types, aligning with seasonal sales goals, product priorities, and brand objectives.
• Cultivate strong relationships with merchants and lead seasonal planning to prioritize product launches and inform event architecture, campaigns, and customer messaging.
• Craft innovative marketing activations, such as events and pop-ups, to create buzz and emotionally engage the target audience.
• Develop clear and compelling creative briefs that leverage customer data, insights, and competitor analysis to guide content and messaging.
• Balance creativity with data analysis to inform marketing decisions, ensuring brand consistency and effectiveness.
• Continuously evolve the customer journey, delivering the right message to the right audience at the right time through the right channels.
• Foster a collaborative environment where marketing, merchandising, and other teams work together seamlessly.

Requirements

• Bachelor's degree or equivalent work experience in a related field.
• 10+ years of experience in developing and executing marketing plans, with at least 5 years focused on the assigned family of business.
• Deep understanding of consumer behavior, preferences, and trends to build meaningful connections.
• Proficient in forging integrated partnerships between brands and merchants to amplify marketing efforts and drive business growth.
• Competent in developing and executing marketing plans aligned with sales targets and business goals.
• Experienced in deploying marketing strategies across various channels, focusing on experiential, digital, social media, and content marketing.
• Skilled in continuously evolving the consumer journey, ensuring engagement with the right audience through the appropriate channels at the right times.

Nice-to-haves

• Experience in the retail marketing space, with the ability to bring different brands to life for respective shoppers.
• Ability to create market buzz through experiential activations, including events, pop-ups, and immersive brand experiences.
• Strong coordination skills with cross-functional teams, such as merchants and fashion offices, to synchronize product priorities and messaging.

Benefits

• An inclusive, challenging, and refreshingly fun work environment
• Competitive pay and benefits rooted in principles of equity
• Performance incentives and annual merit review
• Merchandise discounts
• Health and Wellness Benefits across medical, dental, vision, and additional insurance
• Retirement Savings Plan with 401k match opportunity
• Employee Assistance Program (mental health counseling and legal/financial advice)
• Resources for continuous learning, career growth, and leadership development
• 8 paid holidays
• Paid Time Off (first year prorated depending on start date)
• Tuition reimbursement program
• Guild education benefit funds 100% of tuition, books, and fees in designated programs
• Colleague Resource Groups (CRGs) and give-back/volunteer opportunities
• Empowerment and autonomy to perform impactful work with tangible results