Director, Marketing Strategy - Partnerships

Thomson Reuters - Frisco, TX

Full-time - Director

Hybrid - Frisco, TX

10,001+ employees

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About the position

The Director of Partner Marketing will lead the demand generation team in developing and executing go-to-market strategies with key service partners. This role is crucial for defining, building, and scaling the global partnerships business, ensuring alignment with the company's strategic vision and objectives.

Responsibilities

• Own relationship with the Partnerships & Alliances GM and its team; serve as primary demand generation contact.
• Support strategic vision and roadmap for high-value partnerships to accelerate brand and product awareness.
• Direct partner co-sell, re-sell and referral marketing efforts in conjunction with various teams globally.
• Build and maintain relationships with key service partners and systems integrators.
• Define and develop Partnerships playbook and standardized programming for execution of objectives.
• Accelerate Partner sales and demand through various marketing activities.
• Establish regular tracking mechanisms including standardized reports and measurement of results.
• Accountable for partner Key Performance Indicators (KPIs) and annual partner pipeline targets.

Requirements

• Minimum of 8-10+ years of relevant experience in demand generation roles.
• 5 years experience in alliances, ecosystem or partner marketing.
• Proven success in managing campaign objectives that achieved pipeline and revenue growth.
• Excellent collaboration and communication skills in a matrixed environment.
• Strong analytical skills including understanding of MDF funds and Partner KPIs.

Nice-to-haves

• Strong understanding of current industry trends.
• Ability to multitask and prioritize workload effectively.

Benefits

• Hybrid Work Model with flexible working environment.
• Comprehensive benefit plans including flexible vacation and mental health days.
• Retirement savings and tuition reimbursement programs.
• Access to LinkedIn Learning and internal Talent Marketplace.
• Two paid volunteer days annually and ESG initiatives.